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2026 Social Media Agency GNTO Beijing

Open Contract notice No deadline published
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The Aperlena Verdict

Open race

No supplier dominates: 6 different companies have won the last 6 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 6 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The German National Tourist Office (GNTB) in Beijing is procuring an agency to run its social media campaign for 2026, promoting environmentally friendly and climate-friendly travel to Destination Germany. Tasks include planning, content creation, posting, backstage management and fan community work across Weibo, WeChat, Little Red Book, Douyin and OTA platforms such as Ctrip, Qyer and Mafengwo, reaching around 1.9 million followers in China including South China and Hong Kong. No estimated value or bid deadline is stated in the notice. Bidding conditions and procedure are not specified in the description provided.

Description

Social media plays a key role in the GNTB's strategy to raise awareness of environmentally friendly and climate-friendly travel. The use of social media makes it possible to reach Cosmopolitan Avatgarde, Modern Established and Modern Performing target groups and increase interactions and reach. The combination with partner content can amplify the content and build a direct connection to their target audience. By monitoring user comments and feedback, we can quickly learn how Destination Germany and Partners are perceived. GNTB with core social media Weibo, WeChat and also the young but booming channel Little Red Book, and key short video platform Douyin with leading OTA platforms Ctrip, Qyer and Mafengwo reach almost 1.9 million followers. With this enormous and targeted fan base, Destination Germany and its partners are well marketed. The postings and social media campaign reaches all social media users in China (including South China and HongKong), which occupies a very creative but difficult tasks for daily work e.g. planning, content creation, posting, backstage management and fans community. Therefore, GNTO Beijing will assign the social media campaign tasks through an agency.

Official source

Source: Datenservice Öffentlicher Einkauf (Bekanntmachungsservice)

Always verify details on the official notice.

Last verified against Datenservice Öffentlicher Einkauf (Bekanntmachungsservice) 2 months ago

Documents on Datenservice Öffentlicher Einkauf (Bekanntmachungsservice) (German)

More from this buyer

Full buyer profile

11 open tenders right now

Who usually wins this buyer's contracts in this sector

Based on 6 awards with a linked company profile over the last 5 years.

What this buyer has paid before

Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.

€217,151
Lower quartile
€225,792
Median award
€322,387
Upper quartile

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Similar tenders

Market context

Avg. open tender · Business services
€24,371,315
6,502 open across Europe right now
Buyer track record on Aperlena
35 notices tracked · 7 awarded
€1,521,785 in awarded contracts

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