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Find a Tender Service (UK Cabinet Office / Crown Commercial Service) verified 2 weeks ago Contract award

SE1282 - TGC Econometrics

Awarded United Kingdom

Buyer Sport England

Key facts

Published
Procedure
Direct award
  1. Published
  2. Awarded pending

Find a Tender Service (UK Cabinet Office / Crown Commercial Service) does not publish the date of this award. See the official notice

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Summary

Machine-generated summary

Sport England awarded a contract for econometric research supporting the evaluation of the This Girl Can campaign. The research aims to assess campaign impact, exploring how different campaign channels, messages and activations drive reported action, and population level impact, exploring if and how the campaign is associated with changes in population-level physical activity. In 2025 a feasibility study was commissioned to test whether econometric modelling could answer both objectives for all women, LSEG women and This Girl Can campaign target audiences. Phase 6 target audiences include inactive lower-socioeconomic women aged 14-74, with a focus on those who are Black, South Asian Muslim, pregnant or with a child under 1, and those aged 55-74.

Description

As part of the evaluation for the This Girl Can campaign, we want to better understand the impact that the campaign is having. Our research objectives are to understand: • Campaign impact exploring how different campaign channels, messages, and activations drive reported action; • Population level impact exploring if and how the campaign is associated with changes in population-level physical activity. In 2025 we commissioned a feasibility study to test if we could use econometric modelling to answer both objectives for all women, LSEG women and This Girl Can campaign target audiences. The target audiences for Phase 6 include inactive lower-socioeconomic women aged 14-74 with a particular focus on inactive lower-socioeconomic women who are also: Black, South Asian Muslim, pregnant and/or with a child under 1; and those aged 55-74 years old.

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

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Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 2 weeks ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

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The buyer

Full buyer profile

Sport England

United Kingdom

notices in the register
14
awards
13
awarded in total
€2.1M

Who wins its contracts

Moderately concentrated
different companies won its awards
9
of the awards went to the three most frequent winners
40%

Based on 10 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. Insight Executive Group Limited in partnership with Archer Mac L 2 awards €234,933
  2. CALDER CONFERENCES LIMITED 1 award €1.1M
  3. THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED 1 award €351,029

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