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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Polska - Usługi prowadzenia kampanii reklamowych - „Kampania informacyjno-promocyjna dotycząca projektu Żeromski odNowa”

Awarded Poland Świętokrzyskie Business services

Buyer Muzeum Narodowe w Kielcach

€330,892 awarded value

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

Fabryka Marketingu Sp. z o.o.

Awarded value
€330,892
Bids received
6

Description

1. Przedmiotem zamówienia jest opracowanie koncepcji, przygotowanie i realizacja w latach 2026-2028 kampanii informacyjno-promocyjnej, poświęconej modernizowanemu Muzeum Stefana Żeromskiego, oddziałowi Muzeum Narodowego w Kielcach (MNKi), który otrzymał dofinansowanie w ramach projektu ,,Żeromski odNowa. Modernizacja budynków willi dyrektora kieleckiego Gimnazjum Rządowego wraz ze zmianą sposobu użytkowania na potrzeby Muzeum Stefana Żeromskiego, oddziału Muzeum Narodowego w Kielcach” nr FENX.07.01-IP.04-0024/24 w ramach działania FENX. 07.01 Infrastruktura kultury i turystyki kulturowej priorytet FENX. 07 Kultura, Programu Fundusze Europejskie na Infrastrukturę, Klimat, Środowisko 2021-2027. Założeniem kampanii jest również informowanie opinii publicznej o Funduszach Europejskich i realizowanym projekcie. Przedmiot zamówienia obejmuje:  opracowanie strategii kampanii promocyjnej - w tym analiza grupy docelowej, dobór kanałów komunikacji, zaplanowanie harmonogramu działań promocyjnych oraz ustalenie kluczowych wskaźników efektywności,  przygotowanie koncepcji kreatywnej - stworzenie spójnych materiałów wizualnych i tekstowych (hasła, grafiki, treści reklamowe, spoty wideo i/lub audio) zgodnych z założeniami kampanii,  produkcję materiałów promocyjnych - zaprojektowanie i wykonanie materiałów graficznych, filmowych, drukowanych oraz cyfrowych niezbędnych do realizacji kampanii,  realizację kampanii w mediach - zakup i emisja reklam w mediach tradycyjnych (np. prasa, radio, telewizja, outdoor) oraz cyfrowych (internet, media społecznościowe, reklama display, Google Ads, kampanie mailingowe),  prowadzenie działań wspierających - takich jak akcje promocyjne, działania PR, współpraca z influencerami, organizacja eventów,  monitoring i raportowanie efektów kampanii - bieżąca analiza skuteczności działań, raportowanie postępów i wyników, rekomendacje optymalizacyjne. Szczegółowy opis przedmiotu zamówienia znajduje się w załączniku nr 6 do SWZ. Zadanie realizowane w ramach projektu: Żeromski odNowa. Modernizacja budynków willi dyrektora kieleckiego Gimnazjum Rządowego wraz ze zmianą sposobu użytkowania na potrzeby Muzeum Stefana Żeromskiego, oddziału Muzeum Narodowego w Kielcach” nr FENX.07.01-IP.04-0024/24 w ramach działania FENX. 07.01 Infrastruktura kultury i turystyki kulturowej priorytet FENX. 07 Kultura Programu Fundusze Europejskie na Infrastrukturę, Klimat, Środowisko 2021-2027

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 1,503 awards for Business services in Poland.

This award
€330,892
Median award
€238,720
Middle half of past awards
€56,884 to €718,696

The award sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Muzeum Narodowe w Kielcach

Poland

notices in the register
39
awards
16
awarded in total
€5.8M

Who wins its contracts

Many suppliers
different companies won its awards
15
of the awards went to the three most frequent winners
20%
of its calls state an estimated value
0%

Based on 15 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
2.8
of those lots received a single tender
50%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Recent awards

1 open tender right now

Market context

open now in Business services
4,256
median open notice
€221,020

Who wins in this market

Many suppliers

Poland · Business services

different companies won awards here
2,321
of the awards went to the three most frequent winners
2%
buyers awarded contracts here
1,597

Based on 3,975 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.9
of those lots received a single tender
22%
of the awards went to companies based in another country
1%
of the tenders came from another country
4%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Scope and criteria
    The description was expanded. Re-read it before you bid.
    Award value
    Was: €332,552
    Now: €330,892

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