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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Austria - Advertising and marketing services - Framework agreement for online campaign management (agency services for digital advertising placements)

Original Österreich - Werbe- und Marketingdienstleistungen - Rahmenvereinbarung über Online-Kampagnenmanagement (Agenturleistungen für digitale Werbeschaltungen)

Closed Austria Niederösterreich Business services

Buyer Kammer für Arbeiter und Angestellte für Niederösterreich

€30,000 estimated value

Key facts

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Procedure
Negotiated procedure
  1. Published
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Summary

Machine-generated summary

This procurement is aimed at concluding a framework agreement with one framework agreement partner for online campaign management. The contracting authority intends to commission an agency to carry out the ongoing planning, placement, support and optimisation of online advertising and communication measures across various digital channels. The agency will manage digital campaigns on a continuous basis under the framework agreement. Details of the subject matter of the services as well as the suitability and selection criteria are set out in the tender documents, which applicants should consult for the full scope of the required agency services.

Description

Ziel des gegenständlichen Vergabeverfahrens ist der Abschluss einer Rahmenvereinbarung mit einem:einer Rahmenvereinbarungspartner:in über die Erbringung von Leistungen für das Online-Kampagnenmanagement. Gegenstand ist die Beauftragung einer Agentur mit der laufenden Planung, Schaltung, Betreuung und Optimierung von Online-Werbe- und Kommunikationsmaßnahmen in verschiedenen digitalen Kanälen. Für Details wird auf die Ausschreibungsunterlagen verwiesen. Ziel des gegenständlichen Vergabeverfahrens ist der Abschluss einer Rahmenvereinbarung mit einem:einer Rahmenvereinbarungspartner:in über die Erbringung von Leistungen für das Online-Kampagnenmanagement. Gegenstand ist die Beauftragung einer Agentur mit der laufenden Planung, Schaltung, Betreuung und Optimierung von Online-Werbe- und Kommunikationsmaßnahmen in verschiedenen digitalen Kanälen. Für Details zum Leistungsgegenstand sowie zu den Eignungs- und Auswahlkriterien wird auf die Ausschreibungsunterlagen verwiesen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

Kammer für Arbeiter und Angestellte für Niederösterreich

Austria

notices in the register
6
awards
4
awarded in total
€27.1M

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Recent awards

Market context

open now in Business services
4,281
median open notice
€216,000

Who wins in this market

Many suppliers

Austria · Business services

different companies won awards here
430
of the awards went to the three most frequent winners
5%
winners of the last 12 months were new here
313 of 340
buyers awarded contracts here
201

Based on 570 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
6.0
of those lots received a single tender
20%
of the awards went to companies based in another country
7%
of the tenders came from another country
20%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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