The Aperlena Verdict
Open raceNo supplier dominates: 5 different companies have won the last 5 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 5 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryGoedopweg, based in the Utrecht and Amersfoort region of the Netherlands, is procuring advertising campaign services through a framework agreement with one supplier. The current framework agreement with the campaign service provider expires in 2026. In recent years the campaign Verkeersverwachtingen.nl was developed to encourage travellers in the Utrecht and Amersfoort region to use smart travel options instead of the car. Goedopweg wants to further develop this behavioural campaign and seeks one supplier to shape the tasks for 2026 to 2028 and optionally 2029 and 2030. For a maximum contract duration of 6 years the estimated value is EUR 5,500,000 excluding VAT. The buyer may purchase up to 150% of this amount under the framework agreement.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago
More from this buyer
Full buyer profile12 open tenders right now
- Supply of software - Software broker services 1 day left
- Repair and maintenance services - Various repair and maintenance works on assets and winter measures for the Utrecht regional tram 28 days left
- All-risk insurance for contractors - CAR insurance for the Province of Utrecht 38 days left
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| VolkerRail Nederland B.V. | 1 | €2.1M | Feb 2026 |
| ovbuRo B.V. | 1 | €500,000 | Sep 2025 |
| Duet advocaten B.V.; Hekkelman Advocaten N.V.; AKD N.V.; Van Doorne N.V. | 1 | n/a | Apr 2026 |
| EY Belastingadviseurs B.V. | 1 | n/a | Aug 2026 |
| Flextender | 1 | n/a | Jul 2026 |
Based on 5 awards with a linked company profile over the last 5 years.
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Market context
- Avg. open tender · Business services
- €24,022,480
- Buyer track record on Aperlena
- 61 notices tracked · 23 awarded
- €21,807,860 in awarded contracts
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