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Netherlands - Advertising campaign services - Framework agreement campaign services Goedopweg

Original Nederland - Reclamecampagnediensten - Raamovereenkomst Campagnedienstverlening Goedopweg

Open Contract notice

Key facts

Where
Netherlands Utrecht
Procedure
Restricted procedure Two steps: companies first ask to take part, and only those selected are invited to bid. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79341400 Advertising campaign services 79315000 Social research services 79340000 Advertising and marketing services
Original language
Dutch
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
323259-2026
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The Aperlena Verdict

Open race

No supplier dominates: 5 different companies have won the last 5 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 5 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

Goedopweg, based in the Utrecht and Amersfoort region of the Netherlands, is procuring advertising campaign services through a framework agreement with one supplier. The current framework agreement with the campaign service provider expires in 2026. In recent years the campaign Verkeersverwachtingen.nl was developed to encourage travellers in the Utrecht and Amersfoort region to use smart travel options instead of the car. Goedopweg wants to further develop this behavioural campaign and seeks one supplier to shape the tasks for 2026 to 2028 and optionally 2029 and 2030. For a maximum contract duration of 6 years the estimated value is EUR 5,500,000 excluding VAT. The buyer may purchase up to 150% of this amount under the framework agreement.

Description

De lopende Raamovereenkomst met de leverancier van de campagnedienstverlening loopt in 2026 af. De afgelopen jaren is de campagne Verkeersverwachtingen.nl ontwikkeld met als doel om reizigers in de regio Utrecht en Amersfoort vaker gebruik te laten maken van slimme reisopties in plaats van de auto. Er is bij Goedopweg de behoefte om de ingeslagen weg met de gedragscampagne Verkeersverwachtingen verder door te ontwikkelen en in te zetten. Goedopweg zoekt de samenwerking met één leverancier om de opgaven voor de jaren 2026 tot en met 2028 en eventueel optioneel de jaren 2029 en 2030 nader vorm te geven. Voor de maximale contractduur van 6 jaar bedraagt de omvang van de opdracht € 5.500.000, - exclusief BTW. Opdrachtgever is gerechtigd om tot 150% van deze omvang af te nemen onder deze Raamovereenkomst.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

12 open tenders right now

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
VolkerRail Nederland B.V. 1 €2.1M Feb 2026
ovbuRo B.V. 1 €500,000 Sep 2025
Duet advocaten B.V.; Hekkelman Advocaten N.V.; AKD N.V.; Van Doorne N.V. 1 n/a Apr 2026
EY Belastingadviseurs B.V. 1 n/a Aug 2026
Flextender 1 n/a Jul 2026

Based on 5 awards with a linked company profile over the last 5 years.

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Market context

Avg. open tender · Business services
€24,022,480
5,825 open across Europe right now
Buyer track record on Aperlena
61 notices tracked · 23 awarded
€21,807,860 in awarded contracts

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