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Netherlands - Advertising and marketing services - Media strategy, campaign management and media buying

Original Nederland - Reclame- en marketingdiensten - Mediastrategie, campagnemanagement en mediainkoop

Closed Contract notice

Key facts

Closed
Estimated value
€4,000,000
Buyer
Vrije Universiteit Amsterdam
Where
Netherlands
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services 79341000 Advertising services
Original language
Dutch
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 2 weeks ago
Notice number
610473-2026
Watch this tender

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  1. Published
  2. Deadline open for 25 days
  3. Awarded pending

Summary

Machine-generated summary

Vrije Universiteit Amsterdam (VU) intends to award a framework agreement for media strategy, campaign management and media buying in the Netherlands. The contractor will strategically and operationally support VU in planning, executing, monitoring, evaluating and optimising media campaigns, with a focus on online campaigns, moving from fragmented ad hoc campaigns to a balanced mix of small, medium and larger strategic campaigns. The estimated value is around EUR 4,000,000 excluding VAT over four years plus implementation, about EUR 1,000,000 per year, with roughly 75% media buying and 25% campaign management and strategy. The maximum value of the framework agreement is set at EUR 6,000,000 including VAT.

Description

De Vrije Universiteit Amsterdam (hierna: VU) is voornemens een raamovereenkomst te sluiten voor mediastrategie, campagnemanagement en media-inkoop. De opdracht omvat het strategisch en operationeel ondersteunen van de VU bij de planning, uitvoering, monitoring, evaluatie en optimalisatie van mediacampagnes, ter realisatie van de marketing- en communicatiedoelstellingen en conform de specificaties en voorwaarden van de VU. Met deze opdracht beoogt de VU toe te werken naar een samenhangende, datagedreven en efficiënte inzet van media en mediakanalen. De VU zoekt advies en ondersteuning bij de transitie van een groot aantal versnipperde, ad-hoc campagnes naar een gebalanceerde mix van kleinschalige, middelgrote en grotere strategische campagnes. Hierbij ligt de focus op online campagnes. De beoogde opdrachtnemer levert gedurende de looptijd van de overeenkomst geïntegreerde dienstverlening op het gebied van mediastrategie, campagnemanagement en media-inkoop. De geraamde opdrachtwaarde bedraagt circa € 4.000.000 exclusief btw, over een totale looptijd van vier jaar plus implementatie, zijnde circa € 1.000.000 per jaar. Van deze totale waarde valt circa 75% onder mediainkoop en circa 25% onder campagnemanagement en mediastrategie. De maximale waarde voor de beoogde raamovereenkomst wordt vastgesteld op € 6.000.000 incl. BTW.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 weeks ago

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Market context

Avg. open tender · Business services
€23,740,514
5,981 open across Europe right now 83% below sector average
Buyer track record on Aperlena
31 notices tracked · 15 awarded
€15,352,518 in awarded contracts

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