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Lufthansa Cooperation 2026

Open Contract notice No deadline published
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Open race

No supplier dominates: 6 different companies have won the last 6 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 6 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Description

The German National Tourist Office (GNTO) New York invites proposals for the development and implementation of a social-first, creator-led marketing campaign in the United States, scheduled to launch in fall 2026. The selected partner shall develop an overarching campaign concept and creative strategy that combines the following elements: - Germany’s culinary diversity and regional identity - Authentic and culturally relevant travel experiences - Premium travel storytelling - Lufthansa’s new Premium On-Board Experience as an integrated campaign component The concept must be developed in a way that is suitable for social media distribution and should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and value-adding manner. Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.

Official source

Source: Datenservice Öffentlicher Einkauf (Bekanntmachungsservice)

Always verify details on the official notice.

Last verified against Datenservice Öffentlicher Einkauf (Bekanntmachungsservice) 1 month ago

Documents on Datenservice Öffentlicher Einkauf (Bekanntmachungsservice) (German)

View the official notice

More from this buyer

Full buyer profile

9 open tenders right now

Recent awards

What this buyer has paid before

Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.

€217,151
Lower quartile
€225,792
Median award
€322,387
Upper quartile

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

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Market context

Avg. open tender · Business services
€10,237,703
6,229 open across Europe right now
Buyer track record on Aperlena
33 notices tracked · 7 awarded
€1,521,785 in awarded contracts

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