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TED - Tenders Electronic Daily (Publications Office of the EU) verified 3 days ago Contract award

Ireland - Marketing management consultancy services - Provision of Media Strategy, Planning, and Buying Services

Awarded Ireland Eastern and Midland Business services

Buyer University College Cork

€1.5M awarded value · €1,500,000

Key facts

Awarded
Procedure
Open procedure
  1. Awarded
  2. Published
  3. Contract ends, estimated April 2030
View the official notice Watch this tender

This contract runs about 60 months, so it is back on the market around April 2030. Log in

Awarded to

Happy Marketing and Media Ltd T/A Buymedia

Awarded value
€1,500,000
Award date
Record with this buyer
1 first contract from this buyer in the register
Back on the market
Apr 2030 How we know

When this contract comes back

estimated from the stated duration

This contract runs about 60 months, so it is back on the market around April 2030.

Every contract expiring, on the radar

Description

The purpose of the Media Strategy, Media Planning and Media Buying Services agreement is to provide Uiniversity College Cork with a full-service media planning and media buying service across all media channels. UCC requires an agency that can offer the full range of media buying services. Our needs are varied and complex and the University’s Strategic Plan “Securing our Future” requires us to connect with a wide range of audiences to maximise our impact at regional, national and international levels. This requires us to work with an agency who’s agile and flexible enough to suggest and provide media outlets to our marketing resources to achieve their ambitions.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 days ago

What this buyer has paid before

Based on 3 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€1.5M
Median award
€250,000
Middle half of past awards
€250,000 to €875,000

The award is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

University College Cork

Ireland

notices in the register
526
awards
398
awarded in total
€158.3M

Who wins its contracts

Many suppliers
different companies won its awards
57
of the awards went to the three most frequent winners
10%
winners of the last 12 months were new here
34 of 34
of its calls state an estimated value
100%

Based on 60 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.1
of those lots received a single tender
33%
of the awards went to companies based in another country
41%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. Particular Sciences Limited 6 awards
  2. Mason Technology Ltd 4 awards €70,473
  3. Thermo Fisher Scientific 4 awards

3 open tenders right now

Market context

open now in Business services
7,460
median open notice
€354,296

Who wins in this market

Many suppliers

Ireland · Business services

different companies won awards here
657
of the awards went to the three most frequent winners
5%
winners of the last 12 months were new here
388 of 456
buyers awarded contracts here
245

Based on 977 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
11.6
of those lots received a single tender
12%
of the awards went to companies based in another country
21%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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