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Ireland - Marketing management consultancy services - MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

Awarded Contract award

Key facts

Awarded
Winner
Dentsu Ireland Ltd
Awarded value
€1,600,000
Buyer
Education Procurement Service (EPS)
Where
Ireland Eastern and Midland
Procedure
Open procedure Anyone may submit a bid, in one step, with no pre-selection. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79413000 Marketing management consultancy services 72212480 Sales, marketing and business intelligence software development services 79340000 Advertising and marketing services
2 more codes
79342000 Marketing services 79342100 Direct marketing services
Original language
English
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 week ago
Notice number
622835-2026
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  1. Awarded
  2. Published

Summary

Machine-generated summary

Trinity College Dublin, through the Education Procurement Service, awarded a contract for media strategy, planning and buying services. The winner is Dentsu Ireland Ltd. The awarded value is EUR 1,600,000. The awarded price is the same as the estimate, which was also EUR 1,600,000, within 1%. The contract supports student recruitment at undergraduate and postgraduate levels through Trinity Global, Trinity Business School and E3, targeting key countries worldwide. The award date is 2026-07-14. The status of the notice is contract awarded.

Description

Trinity is seeking to engage with a media strategy partner with global reach who can help the university achieve our ambitious national and international student recruitment targets at undergraduate and postgraduate levels, targeting key countries around the globe. One key aim of the university’s strategic plan 2025-2030 is to shape the future of the university to benefit Irish society and the wider world, see www.tcd.ie/strategy and the three main areas of student growth for the university which require Media Strategy, Planning and Buying Services at present are: 1. Trinity Global which manages undergraduate and postgraduate student recruitment for the 20 of the 24 Schools across the university, excluding the Trinity Business School and E3 listed below 2. Trinity Business School, which operates in a very competitive global private Business School landscape, www.tcd.ie/business. 3. E3, which has ambitious global student recruitment targets for 3 Schools and is committed to creating balanced solutions for a better world www.tcd.ie/e3 Each of the three areas above has a dedicated marketing resource which will engage with the successful agency regarding their specific national and global student recruitment requirements. While Trinity Global and E3 manage largely planned activities, the level of agility required by the Trinity Business School should be noted by applicants as part of this tender process. As the Trinity Business School competes with private education providers, a flexible and agile media strategy will be required to maximise opportunities as they present themselves.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

View the official notice

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Market context

Avg. open tender · Business services
€23,532,353
5,930 open across Europe right now 93% below sector average
Buyer track record on Aperlena
969 notices tracked · 746 awarded
€61,637,209 in awarded contracts

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