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TED - Tenders Electronic Daily (Publications Office of the EU) verified 13 hours ago Contract notice

Croatia - Advertising and placement services - Promotional information campaign for the new Crolibertas toll collection system

Original Hrvatska - Usluge oglašavanja i plasmana - Promidžbeno informativna kampanja novog sustava naplate cestarine Crolibertas

Open Croatia Grad Zagreb Business services

Buyer Hrvatske autoceste d.o.o.

28 days left

Key facts

Closes
08:30 (UTC+1)
Estimated value
€393,000
Procedure
Open procedure
  1. Published
  2. Today
  3. Deadline open for 32 days
  4. Awarded pending

Bidding window

32 days from publication to deadline

Longer than usual

Notices of this kind (Croatia, open procedure, above the EU threshold) give a median of 17 days, half of them between 10 and 30 days, based on 7,982 notices of the last two years.

This buyer usually gives 23 days (median of its last 239 calls for tender).

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Summary

Machine-generated summary

Croatia is procuring services for a promotional and informational campaign for the new Crolibertas toll collection system. The scope covers campaign development, media advertising strategy, planning and purchase of media space, production of promotional materials, social media management, public relations services and the organisation of public events.

Description

Promidžbeno informativna kampanja novog sustava naplate cestarine Crolibertas Usluge izrade promidžbene kampanje; Usluge strategije oglašavanja u medijima, planiranja i zakupa medijskog prostora; Usluge produkcije promidžbenih materijala; Usluge vođenja društvenih mreža; Usluge vođenja odnosa s javnošću i organizacije javnih događanja

5 lots

Lot 1
Usluge izrade promidžbene kampanje estimated €45,000 · 9 months
Lot 2
Usluge strategije oglašavanja u medijima, planiranja i zakupa medijskog prostora estimated €247,000 · 11 months
Lot 3
Usluge produkcije promidžbenih materijala estimated €42,000 · 11 months
Lot 4
Usluge vođenja društvenih mreža estimated €26,000 · 11 months
Lot 5
Usluge vođenja odnosa s javnošću i organizacije javnih događanja estimated €33,000 · 11 months
How tenders are scored
Cijena ponude; Iskustvo stručnjaka 1: VODITELJ PROJEKTA OGLAŠAVANJA (ili jednakovrijedni status u vođenju projekta); Iskustvo stručnjaka 2: KREATIVNI DIREKTOR; Iskustvo stručnjaka 3: UMJETNIČKI DIREKTOR; Iskustvo stručnjaka 1: VODITELJ MEDIJSKOG PLANIRANJA I ZAKUPA OGLAŠAVANJA (ili jednakovrijedni status u vođenju projekta); Iskustvo stručnjaka 2: STRUČNJAK ZA PLANIRANJE I ZAKUP ONLINE OGLAŠAVANJA; Certifikat OEKO-TEX Standard 100 za stavke 3. i 12.; Certifikat EU Ecolabel za stavku 6., 8. i 14.; Iskustvo stručnjaka 1: STRUČNJAK ZA DIGITALNI MARKETING I DRUŠTVENE MREŽE; Iskustvo stručnjaka 2: STRUČNJAK ZA DIGITALNI MARKETING– DIGITALNI DIZAJNER; Iskustvo stručnjaka 1: VODITELJ PROJEKTA (ili jednakovrijedni status u vođenju projekta); Iskustvo stručnjaka 2: STRUČNJAK ZA ODNOSE S JAVNOŠĆU The lots are scored differently: the official notice gives each lot its own criteria.
Small firms
The buyer marks this procedure as suitable for small and medium-sized firms.
Tenders go to
eojn.hr/tender-eo/104028

As the official notice states them.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €393,000.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    28 days left, 21 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    In this country this kind of contract is usually awarded for between €115,319 and €806,827.

  6. Your call:

    Do we know this buyer?

    The buyer has 450 notices in the register and no pattern of winners yet.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in Croatian.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 13 hours ago

View the official notice

Expected award price

likely award for this notice, from its published estimate of €393,000
€227,940 to €389,070

Comparable awards in this country and sector came in at a median of 85% of their published estimate, half of them between 58% and 99%, based on 56 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 170 awards for Business services in Croatia.

This notice
€393,000
Median award
€261,991
Middle half of past awards
€115,319 to €806,827

The estimate sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Hrvatske autoceste d.o.o.

Croatia

notices in the register
450
awards
199
awarded in total
€245.0M

Who wins its contracts

Many suppliers
different companies won its awards
104
of the awards went to the three most frequent winners
10%
of its calls state an estimated value
100%

Based on 172 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
2.0
of those lots received a single tender
38%
of the awards went to companies based in another country
2%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

This buyer has no award history in this sector yet. Usual winners, Business services - Croatia

Company Wins Total awarded Last win
AKD-Zaštita d.o.o. 19 €18.7M Aug 2026
BILIĆ-ERIĆ d.o.o. 8 €7.6M Sep 2026
SOKOL d.o.o.; BILIĆ-ERIĆ d.o.o. 5 €3.9M Oct 2026
Electus DGS d.o.o. 5 €2.6M Apr 2026
SOKOL d.o.o. 5 €2.4M Jul 2026

Based on 183 awards with a linked company profile over the last 2 years.

10 open tenders right now

Market context

Larger than 59% of the open notices in Business services across Europe.

open now in Business services
4,359
median open notice
€215,650

Who wins in this market

Many suppliers

Croatia · Business services

different companies won awards here
88
of the awards went to the three most frequent winners
17%
buyers awarded contracts here
59

Based on 183 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
2.1
of those lots received a single tender
47%
of the awards went to companies based in another country
2%
of the tenders came from another country
2%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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28 days left

Open notice

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