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TED - Tenders Electronic Daily (Publications Office of the EU) verified 22 hours ago Contract notice

Finland - IT services: consulting, software development, Internet and support - Marketing automation solution for VR Group - Invitation to participate

Open Finland IT services

Buyer VR-Yhtymä Oyj / VR-Group Plc

Key facts

Published
Procedure
Negotiated procedure
  1. Published

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish a closing date for this notice. See the official notice

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Description

VR-Yhtymä Oyj / VR-Group Plc (hereinafter also "VR" or "contracting entity") is starting a public tendering process to procure a marketing automation and customer communications system. The system handles automated marketing processes and customer communications such as newsletters and application messaging and loyalty program events. The goal of this procurement is to acquire a modern marketing automation/customer engagement system for VR’s passenger traffic operations in Nordics. The procurement includes the system license, possible other licenses required for system add-ons (such as email gateways etc.), support, monitoring and maintenance services to ensure the system remains operational throughout the contract period. The supplier will also be responsible for managing the hardware, software, and security required for the system. This procurement focuses on providing the system as a service (SaaS). This does not include implementation and ongoing services for operational tasks. The preliminary description of the procurement is attached to this invitation to participate (Annex 1). The description and related documentation will be specified during negotiations and the final subject-matter will be described in the final invitation to tender. This procurement is made for VR-Group Plc and VR Snabbtåg Sverige AB. The agreement can be extended to other VR-Group's subsidiaries during the contract period. The aim is that the procurement process would end in Q1/2026. The schedule of the procurement may however change during the procurement procedure. VR is looking for partner which has a capacity to meet VR’s future needs in effectively managing customer engagement, personalized marketing, and communication strategies.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 22 hours ago

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What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 500 awards for IT services in Finland.

Median award
€583,595
Middle half of past awards
€250,000 to €1.6M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

VR-Yhtymä Oyj / VR-Group Plc

Finland

notices in the register
9
awards
2
awarded in total
€1.9M

This buyer has no award history in this sector yet. Usual winners, IT services - Finland

Company Wins Total awarded Last win
CGI Suomi Oy 22 €167.2M Sep 2026
twoday Oy 14 €15.5M Jul 2026
Tietoevry Finland Oy 11 €31.5M Apr 2026
Gofore Finland Oy 11 €16.0M Sep 2026
Solita Oy 10 €17.1M Sep 2026

Based on 486 awards with a linked company profile over the last 2 years.

6 open tenders right now

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in IT services
7,115
median open notice
€885,740

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