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Germany - Advertising services - Creative advertising agency

Original Deutschland - Werbedienste - Kreativagentur Werbung

Open Contract notice No deadline published
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The Aperlena Verdict

Open race

No supplier dominates: 5 different companies have won the last 5 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 5 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The Techniker Krankenkasse in Germany is procuring a creative advertising agency to design and run advertising and HR campaigns to increase its media visibility, improve its image and support membership growth. The scope includes moving image, audio, social media advertising, display banners, stills and below-the-line measures, plus support for developing the corporate design and brand strategy. Services are provided on demand. The estimated total value equals the offer comparison price according to price sheet A1, with a maximum total value of 140 percent of that price plus third-party costs. Details are in the tender documents. Deadline and procedure follow the published documents.

Description

Auftragsgegenstand ist die Konzeption und Durchführung von Werbe- und HR-Kampagnen um die Sichtbarkeit der Techniker Krankenkasse in den Medien zu steigern und das Image zu verbessern. Ziel ist es, einen positiven Beitrag zum Mitgliederwachstum zu leisten. Der Leistungsgegenstand setzt sich aus Bewegtbild, Audio, Social-Media Werbung, Display-Banner, Stills und Below-the-line-Maßnahmen zusammen. Darüber hinaus unterstützt der Auftragnehmer die Techniker bei der Weiterentwicklung des Corporate Designs und der Markenstrategie. Die Leistungen werden auf Abruf erbracht. Der geschätzte Gesamtwert dieser Bekanntmachung entspricht dem Angebotsvergleichspreis gemäß Preisblatt (Anlage A1 der Vergabeunterlagen) und der maximale Gesamtwert beträgt 140 % dieses Angebotsvergleichspreises, jeweils zuzüglich Fremdkosten gemäß Ziffer 2 der Leistungsbeschreibung (Anlage V2 der Vergabeunterlagen). Für weitere Einzelheiten wird auf die Vergabeunterlagen verwiesen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

44 open tenders right now

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
AVUS worldwide claims service GmbH 1 n/a Sep 2026
IBM 1 n/a Apr 2026
PHD Germany GmbH 1 n/a Jul 2026
Q Agentur für Forschung GmbH; Ipsos GmbH 1 n/a Apr 2026
Serviceplan Hamburg GmbH & Co. KG 1 n/a Jun 2026

Based on 5 awards with a linked company profile over the last 5 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Read before bidding
    • Title: "Deutschland - Werbedienste - Kreativagentur Werbung" to "Deutschland – Werbedienste – Kreativagentur Werbung"
    • Scope and criteria: The description was expanded. Re-read it before you bid.

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Market context

Avg. open tender · Business services
€19,430,287
6,482 open across Europe right now
Buyer track record on Aperlena
159 notices tracked · 52 awarded
€14 in awarded contracts

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