Summary
Machine-generated summarySchwarzwald Tourismus GmbH, the central destination management and marketing organisation for the Black Forest tourism brand, is procuring agency services for its year-round marketing campaign. The selected agency takes full strategic, creative and operational responsibility for developing and implementing the campaign under the 'Kuck Kuck Universum' concept, centred on the brand figure 'Schwarzwald Marie'. A budget of at least 150,000 EUR net is available for 2027, plus possible partner budgets. The contract runs from 1 January 2027 to 31 December 2027, with four unilateral one-year extension options up to 31 December 2031.
Description
Terms of the procedure
- How tenders are scored
- Preis: 10 points; Strategische Qualität: 20 points; Kreativ- und Innovationsgrad: 25 points; Media- und Datenkompetenz: 25 points; Partnerintegration, Organisation und Personalkonzept: 20 points
- Small firms
- The buyer marks this procedure as suitable for small and medium-sized firms.
As the official notice states them.
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago
The buyer
Full buyer profileSchwarzwald Tourismus GmbH
Market context
- open now in Business services
- 4,281
- median open notice
- €216,000
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,828
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,115
Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Similar tenders
Open now
7
days to request
€3,500,000
est. value
Awarded before
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