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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Germany - Advertising and marketing services - Framework agreement for social media and digital marketing measures

Original Deutschland - Werbe- und Marketingdienstleistungen - RV Social Media und digitale Marketingmaßnahmen

Closed Germany Business services

Buyer Universum Managementges. mbH

Key facts

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Negotiated procedure
  1. Published
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Summary

Machine-generated summary

Universum Managementges. mbH seeks to conclude a framework agreement with a creative agency to support its social media activities and digital marketing measures. The agency will advise and support the Universum on conceptual and creative tasks as well as on the integrated implementation of impactful campaigns in the field of social media and digital marketing, covering multichannel marketing activities. The services relate to advertising and marketing services and combine strategic advice, creative development and integrated execution of campaigns across digital channels.

Description

Rahmenvereinbarung für Leistungen einer Kreativagentur zur Unterstützung von Social Media und digitalen Marketingmaßnahmen der Universum Managementges. mbH Für multimediale Marketingmaßnahmen wird eine Agentur gesucht, die das Universum bei konzeptionellen und kreativen Aufgaben sowie der integrierten Ausführung von werbewirksamen Aktionen im Bereich von Social Media und digitalen Marketingmaßnahmen berät und unterstützt.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

Universum Managementges. mbH

Germany

notices in the register
4
awards
2

Recent awards

Market context

open now in Business services
4,359
median open notice
€215,650

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,828
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,115

Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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