The Aperlena Verdict
Open raceNo supplier dominates: 6 different companies have won the last 6 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 6 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryBerlin's public transport operator BVG seeks a creative agency to run its social media channels under a framework agreement. The agency will develop strategy, create content and provide community management for the channels 'Weil wir dich lieben' and 'BVG Offiziell'. The aim is to strengthen the brand image through authentic, witty and charming communication at eye level with customers, maintaining the well-known cheeky tone even on critical topics. The agency should pack service messages about disruptions, offers and infrastructure into the social media context, grow the community, increase interactions, generate positive media coverage and improve BVG's image values. Services also include strategy and consulting, with close, trusting collaboration and fast reaction times within jointly agreed guidelines.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 823 awards for Business services in Germany.
- Median award
- €374,294
- Middle half of past awards
- €101,400 to €1.1M
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileBerliner Verkehrsbetriebe, Bereich Einkauf/ Materialwirtschaft
- notices in the register
- 503
- awards
- 230
- awarded in total
- €95.6M
Who wins its contracts
Many suppliers- different companies won its awards
- 153
- of the awards went to the three most frequent winners
- 7%
- of its calls state an estimated value
- 1%
Based on 193 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Berliner Objektschutz und Service Eltan GmbH; KÖTTER SE & Co KG, Security; SICHERHEIT NORD GmbH & Co. KG | 1 | €89.8M | May 2026 |
| BLIC GmbH | 1 | Feb 2026 | |
| GUD.berlin GmbH | 1 | Jan 2026 | |
| KPMG AG Wirtschaftsprüfungsgesellschaft | 1 | Apr 2026 | |
| Philipp und Keuntje GmbH; GUD.berlin GmbH; Serviceplan Berlin GmbH & Co. KG; ressourcenmangel GmbH; STROBINSKI Werbeagentur GmbH | 1 | Sep 2025 |
Based on 6 awards with a linked company profile over the last 5 years.
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Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in Business services
- 7,201
- median open notice
- €350,000
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,817
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,102
Based on 2,649 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
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