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Germany - Advertising and marketing services - PHE-260206-005 - Full-service communication services

Original Deutschland - Werbe- und Marketingdienstleistungen - PHE-260206-005 - Full-Service-Kommunikationsleistungen

Open Contract notice

Key facts

Where
Germany Oberbayern
Procedure
Negotiated procedure The buyer selects candidates, then negotiates the offers before choosing. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services
Original language
German
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
99352-2026
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Summary

Machine-generated summary

SWM Services GmbH is procuring a full-service communications agency to support communication for the geothermal plant at Michaelibad in Munich, Germany. The contract is a framework agreement covering five work packages: analysis, concept, content and strategy including a website, construction app and newsletter; media cooperations and paid media; construction site information and design; media production including visualisations, photo and film; and events and citizen dialogue. It is awarded via an EU-wide negotiated procedure.

Description

Die SWM Services GmbH beschafft im Rahmen eines EU-weiten Verhandlungsverfahrens eine Full-Service-Kommunikationsagentur zur projektbegleitenden Kommunikation für die Geothermieanlage Michaelibad. Gegenstand ist ein Rahmenvertrag über folgende Arbeitspakete: Arbeitspaket 1: Analyse, Konzept, Content & Strategie Analyse, Kommunikationskonzept, Krisenkommunikationsplan, Redaktionsplanung, Projektmanagement, Monitoring & Evaluation, monatliche Beratungspauschale (siehe Anforderungsprofil unten), digitale Grundbausteine (Website, Bau-App, Newsletter) Arbeitspaket 2: Medienkooperationen & Paid Media Anzeigen & Advertorials, Medienkooperationen. Arbeitspaket 3: Baustellen-Information & Gestaltung Bauzaun-Infos, Infotafeln, Checkpoint Michi, Plakate, Flyer, Druck & Montage. Arbeitspaket 4: Medienproduktion (Visualisierung, Foto & Film) Renderings, Animationen, 360°-Tour, Fotoshootings, Drohnenaufnahmen, Filmclips. Arbeitspaket 5: Events & Bürgerdialog Meilenstein-Events, Presse-Events, Bürgerinfoabende, Führungen, Give-Aways. Die SWM Services GmbH beschafft im Rahmen eines EU-weiten Verhandlungsverfahrens eine Full-Service-Kommunikationsagentur zur projektbegleitenden Kommunikation für die Geothermieanlage Michaelibad. Gegenstand ist ein Rahmenvertrag über folgende Arbeitspakete: Arbeitspaket 1: Analyse, Konzept, Content & Strategie Analyse, Kommunikationskonzept, Krisenkommunikationsplan, Redaktionsplanung, Pro-jektmanagement, Monitoring & Evaluation, monatliche Beratungspauschale (siehe Anfor-derungsprofil unten), digitale Grundbausteine (Website, Bau-App, Newsletter) Arbeitspaket 2: Medienkooperationen & Paid Media Anzeigen & Advertorials, Medienkooperationen. Arbeitspaket 3: Baustellen-Information & Gestaltung Bauzaun-Infos, Infotafeln, Checkpoint Michi, Plakate, Flyer, Druck & Montage. Arbeitspaket 4: Medienproduktion (Visualisierung, Foto & Film) Renderings, Animationen, 360°-Tour, Fotoshootings, Drohnenaufnahmen, Filmclips. Arbeitspaket 5: Events & Bürgerdialog Meilenstein-Events, Presse-Events, Bürgerinfoabende, Führungen, Give-Aways.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

31 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Germany

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SOMI Experts GmbH 17 €1,007 Sep 2026
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Allgeier IT GmbH 12 €632 Sep 2026
Sicherheit Nord 10 n/a Aug 2026

Based on 1628 awards with a linked company profile over the last 2 years.

Change history

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Market context

Avg. open tender · Business services
€23,582,078
5,937 open across Europe right now
Buyer track record on Aperlena
111 notices tracked · 53 awarded
€13 in awarded contracts

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