Summary
Machine-generated summaryIKK Südwest, a German health insurer, is procuring full-service marketing and advertising agency services in Germany. The scope covers brand management around the claim 'Meine Wohlfühlkasse' and the core values 'regional', 'personal' and 'simple', strategic consulting, campaign planning and implementation including media planning, support for events, trade fairs and exhibitions, and the development and operation of online presences. All online content, including downloadable PDFs, must be accessible under the German accessibility law. Pure online advertising placement is excluded. The agency must show expertise in marketing, brand management, prevention and health promotion.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileIKK Südwest
- notices in the register
- 12
- awards
- 6
- awarded in total
- €606,000
Recent awards
- Analyse- oder Wissenschaftssoftwarepaket - Zeitlich befristete Überlassung und Pflege einer Analysesoftware
- Werbe- und Marketingdienstleistungen - Marketing- und Werbedienstleistungen und Dienstleistungen im Bereich Prävention/Gesundheitsförderung
- Data processing equipment (hardware) - Framework agreement for the procurement of IT hardware and small IT items
1 open tender right now
Market context
- open now in Business services
- 4,281
- median open notice
- €220,634
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,833
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,117
Based on 2,711 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Change history
Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.
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- Scope and criteria
- The description was expanded. Re-read it before you bid.
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Similar tenders
Open now
6
days to request
€3,500,000
est. value
Awarded before
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