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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Germany - Advertising and marketing services - Creative services / creative agency, State Lottery and Casino Administration (SLSV)

Original Deutschland - Werbe- und Marketingdienstleistungen - Kreativleistungen/ Kreativagentur, Staatliche Lotterie- und Spielbankenverwaltung (SLSV)

Closed Germany Oberbayern Business services

Buyer Freistaat Bayern vertreten durch das Bayerische Landesamt für Steuern - Zentrale Vergabestelle -

Key facts

Published
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Negotiated procedure
  1. Published
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Summary

Machine-generated summary

The State Lottery and Casino Administration of Bavaria (Staatliche Lotterie- und Spielbankenverwaltung, SLSV) markets its own products across various channels and platforms. It intends to appoint a creative agency to design the marketing of its casinos business area in Bavaria, including the online casino. The contract takes the form of a four-year framework agreement with option(s) for extension. Further information is referenced in the procurement documents during the ongoing procedure. The buyer is the SLSV, and the services concern advertising, marketing and creative agency work for the Bavarian casino sector.

Description

Die Staatliche Lotterie- und Spielbankverwaltung (SLSV) vermarktet die eigenen Produkte auf verschiedenen Kanälen und Plattformen. Für die Gestaltung des Marketing im Geschäftsbereich Spielbanken Bayern mit Online-Casino wird eine Kreativagentur beauftragt. Dazu soll eine vierjährige Rahmenvereinbarung mit Verlängerungsoption/en abgeschlossen werden. Für weitere Details wird während des laufenden Verfahrens auf die Inhalte der Vergabeunterlagen verwiesen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

Freistaat Bayern vertreten durch das Bayerische Landesamt für Steuern - Zentrale Vergabestelle -

Germany

notices in the register
196
awards
94
awarded in total
€573,438

Who wins its contracts

Many suppliers
different companies won its awards
78
of the awards went to the three most frequent winners
7%
of its calls state an estimated value
0%

Based on 82 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
6.8
of those lots received a single tender
10%
of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. Krätschmer Gebäudereinigung + Dienstleistungs GmbH; Gies Dienstleistungen GmbH 2 awards
  2. Eichinger Sicherheit und Service GmbH 2 awards
  3. CRA Dienstleistungen 2 awards

4 open tenders right now

Market context

open now in Business services
4,346
median open notice
€226,155

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,839
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,121

Based on 2,719 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
9%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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