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Germany - Advertising and marketing services - European Green Capital Heilbronn 2027

Original Deutschland - Werbe- und Marketingdienstleistungen - Grüne Hauptstadt Europas Heilbronn 2027

Open Contract notice

Key facts

Where
Germany Stuttgart
Procedure
Negotiated procedure The buyer selects candidates, then negotiates the offers before choosing. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services
Original language
German
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
269545-2026
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Summary

Machine-generated summary

The city of Heilbronn, Germany, is procuring a lead agency for the conception and implementation of a holistic communication and urban space staging called 'heilbronn.now' for the European Green Capital year 2027. The contract covers developing and implementing a marketing and communication strategy that emotionally charges the Green Capital year and makes it visible regionally, nationally and across Europe, ensuring consistent, recognisable brand communication across all channels and formats. Interested agencies can bid through the published procedure.

Description

Leadagentur für Konzeption und Umsetzung einer ganzheitlichen Kommunikations- und Stadtrauminszenierung "heilbronn.now" Entwicklung und Umsetzung einer ganzheitlichen Marketing- und Kommunikationsstrategie, die das Grüne Hauptstadt Jahr 2027 emotional auflädt und regional, aber auch national und europaweit sichtbar macht. Ziel ist eine konsistente, über alle Kanäle und Formate hinweg wirksame Gesamtkommunikation, die die Marke klar positioniert, erlebbar macht und eine hohe Wiedererkennbarkeit sicherstellt.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

8 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Germany

Company Wins Total awarded Last win
SOMI Experts GmbH 17 €1,007 Sep 2026
EICS Group GmbH Engineering Solutions 15 €852 Sep 2026
VD Services GmbH 14 €694 Sep 2026
Allgeier IT GmbH 12 €632 Sep 2026
Sicherheit Nord 10 n/a Aug 2026

Based on 1653 awards with a linked company profile over the last 2 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Read before bidding
    • Scope and criteria: The description was expanded. Re-read it before you bid.

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Market context

Avg. open tender · Business services
€24,495,841
5,814 open across Europe right now
Buyer track record on Aperlena
26 notices tracked · 11 awarded
€33,349,351 in awarded contracts

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