The Aperlena Verdict
Narrow fieldadd2 GmbH leads with 50% of the last 2 comparable contracts, but 2 different suppliers have won here in 5 years. Worth a serious look.
Based on 2 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThis tender seeks a media agency to comprehensively support and advise the contracting authority on the German market, addressing its complex requirements. The core services cover analysis, consulting, planning, purchasing, booking, tracking, monitoring, reporting and optimisation work in connection with the execution of campaigns. In addition, the agency is to provide administrative services relating to media activities. The scope therefore spans the full media campaign cycle, from strategic preparation and media buying through to performance monitoring, reporting and ongoing optimisation, together with the associated administrative support. The notice names the German market as the place of performance and describes the required media agency services for advertising and marketing purposes.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 818 awards for Business services in Germany.
- This notice
- €14.0M
- Median award
- €372,244
- Middle half of past awards
- €100,700 to €1.1M
The estimate is larger than three in four past awards.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileKaufmännische Krankenkasse - KKH
- notices in the register
- 33
- awards
- 8
- awarded in total
- €402,295
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| add2 GmbH | 1 | May 2026 | |
| Bain & Company Germany Inc; Capgemini Deutschland GmbH | 1 | Jun 2026 |
Based on 2 awards with a linked company profile over the last 5 years.
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Market context
Larger than 93% of the open notices in Business services across Europe.
- open now in Business services
- 7,309
- median open notice
- €300,000
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est. value
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