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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Germany - Advertising and marketing services - Cross media communication agency for communication strategy, creative lead idea and cross media brand management

Original Deutschland - Werbe- und Marketingdienstleistungen - Ausschreibung einer Cross Media Kommunikationsagentur für Kommunikationsstrategie - Kreative Leitidee - Crossmediale Markenführung.

Closed Germany Oberpfalz Business services

Buyer Regensburg Tourismus GmbH

Key facts

Closed
18:00 (UTC+2)
Procedure
Open procedure
  1. Published
  2. Deadline open for 58 days
  3. Awarded pending
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Summary

Machine-generated summary

Regensburg Tourismus GmbH (RTG) is seeking a cross media communication agency to develop and implement an integrated communication and brand strategy for the city of Regensburg in 2027. The procurement covers a creative lead idea uniting tourism highlights, cultural events, the MICE sector and local identity under the claim "Regensburg. Rauschen. Reichweite." The strategy must combine emotional storytelling with data-driven campaign mechanisms to boost the city's attractiveness. Information regarding the estimated value, submission deadline, bidding eligibility and the specific procurement procedure is not provided in the available tender notice. Interested agencies should consult the original tender documents for complete application details.

Description

Die Regensburg Tourismus GmbH (RTG) beabsichtigt im Jahr 2027 eine integrierte Kommunikations- und Markenstrategie umzusetzen, um die Bekanntheit und Attraktivität der Stadt Regensburg als vielseitige, kulturell lebendige und weltoffene Destination nachhaltig zu stärken. Die Kampagne soll als Dachstrategie dienen, die touristische Highlights, kulturelle Events, den MICE-Bereich sowie lokale Identität unter einem gemeinsamen kreativen Leitgedanken vereint. Unter dem Claim „Regensburg. Rauschen. Reichweite.“ knüpft die neue Initiative an die bestehende Markenkommunikation an, führt sie aber konsequent weiter - durch emotionales Storytelling, kreative Markenarbeit und datengetriebene Kampagnenmechanismen. Ziel ist die Entwicklung einer ganzheitlichen Kommunikationsarchitektur, die Marke, Erlebnis und Performance vereint.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

Regensburg Tourismus GmbH

Germany

Market context

open now in Business services
4,281
median open notice
€216,000

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,828
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,115

Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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