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Germany - Advertising and marketing services - Agency services in design and content

Original Deutschland - Werbe- und Marketingdienstleistungen - Agenturleistungen im Bereich Design und Content

Open Contract notice

Key facts

Estimated value
€4,000,000
Buyer
Toll Collect GmbH
Where
Germany Berlin
Procedure
Negotiated procedure The buyer selects candidates, then negotiates the offers before choosing. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services
Original language
German
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
128898-2026
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The Aperlena Verdict

Narrow field

PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft leads with 50% of the last 2 comparable contracts, but 2 different suppliers have won here in 5 years. Worth a serious look.

Based on 2 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

Toll Collect GmbH, the federal company based in Berlin that operates toll collection in Germany, is procuring agency services in the area of design and content. The buyer intends to conclude a framework agreement under Section 21 VgV with one contractor, from which services can be called off. The scope includes consulting, content and design development, digital strategy for web and app, corporate design, content strategy and creation, digital channels, user research and UX/usability testing, and search engine optimisation (SEO).

Description

Die Toll Collect GmbH (im Folgenden auch "Auftraggeber" oder "Toll Collect") organisiert die Maut in Deutschland. Toll Collect ist ein Bundesunternehmen mit Sitz in Berlin. Rund 700 Mitarbeitende übernehmen in einem vielfältigen Team Verantwortung für die nachhaltige Mobilität von morgen. Mit diesem Vergabeverfahren möchte Toll Collect eine Rahmenvereinbarung im Sinne von § 21 VgV mit einem Wirtschaftsteilnehmer abschließen, aus der Agenturleistungen im Bereich "Design und Content" abgerufen werden können.Die von dieser Rahmenvereinbarung umfassten Leistungsinhalte umfassen insbesondere, aber nicht ausschließlich, die Beratung, Content- und Designentwicklung, Digitale Strategieentwicklung für Web und App, Konzeption und Umsetzung von Maßnahmen in den Bereichen: - Coporate Design - Content - Digitale Kanäle - Contentstrategie und -erstellung - User-Research & Usability/UX-Tests - Suchmaschinenoptimierung (SEO) Nähere Einzelheiten ergeben sich aus der Leistungsbeschreibung.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

View the official notice

More from this buyer

Full buyer profile

7 open tenders right now

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
interactive tools GmbH 1 n/a Jun 2026
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft 1 n/a Apr 2026

Based on 2 awards with a linked company profile over the last 5 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Read before bidding
    • Estimated value: Set to €4,000,000
    • Scope and criteria: The description was expanded. Re-read it before you bid.
    • Estimated value: Set to €4,000,000

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Market context

Avg. open tender · Business services
€23,901,102
5,837 open across Europe right now 83% below sector average
Buyer track record on Aperlena
19 notices tracked · 8 awarded
€758,266 in awarded contracts

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