The Aperlena Verdict
Open raceNo supplier dominates: 13 different companies have won the last 13 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 13 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryTechniker Krankenkasse (TK) is seeking an independent, qualified agency for media and cooperations to advise the health insurer on developing and carrying out its advertising, aiming for effective campaigns and optimal ad placements. The core services cover strategic, conceptual and technical consulting, planning, purchasing and implementation, tracking, analysis and reporting, as well as market and media analysis for all media activities and advertising cooperations. The agency develops suitable media strategies and the resulting media plans and implements them for TK. In addition, project-related services such as data analyses and advertising effectiveness analyses may be required. The scope includes agency fees plus costs of media companies, technical service providers, cooperation partners and other third parties.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 15 hours ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 823 awards for Business services in Germany.
- Median award
- €374,294
- Middle half of past awards
- €101,400 to €1.1M
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileTechniker Krankenkasse
- notices in the register
- 256
- awards
- 97
Who wins its contracts
Many suppliers- different companies won its awards
- 60
- of the awards went to the three most frequent winners
- 26%
- of its calls state an estimated value
- 0%
Based on 81 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| AVUS worldwide claims service GmbH | 1 | Sep 2026 | |
| Bain & Company; McKinsey & Company, Inc.; The Boston Consulting Group GmbH | 1 | Jun 2025 | |
| Bietergemeinschaft Kieler Wach- und Sicherheitsgesellschaft mbH & Co. KG | 1 | Jul 2025 | |
| Compagon GmbH & Co. KG | 1 | Aug 2025 | |
| Eviden Germany GmbH | 1 | Sep 2025 |
Based on 13 awards with a linked company profile over the last 5 years.
59 open tenders right now
Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in Business services
- 7,205
- median open notice
- €350,000
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,817
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,102
Based on 2,649 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Similar tenders
Open now
Awarded before
Never miss a tender like this
2,950 new notices in Business services in Germany in the last 7 days. Get an email when new ones appear. Free.
Set up my alert