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Germany - Business and management consultancy services - Services of a full-service media agency

Original Deutschland - Unternehmens- und Managementberatung und zugehörige Dienste - Leistungen einer Fullservice-Mediaagentur

Open Contract notice

Key facts

Estimated value
€15,000,000
Buyer
Betriebssitz Gelsenkirchen
Where
Germany Münster
Procedure
Negotiated procedure The buyer selects candidates, then negotiates the offers before choosing. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79400000 Business and management consultancy and related services 79340000 Advertising and marketing services 79410000 Business and management consultancy services
2 more codes
79413000 Marketing management consultancy services 79416200 Public relations consultancy services
Original language
German
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
485657-2026
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Summary

Machine-generated summary

The state enterprise Strassenbau NRW (road construction authority) in Germany is seeking a full-service media agency to provide independent, expert advice on effective media measures and optimal, efficient advertising placement. The agency will support media strategy development, media planning, campaign execution including media buying, and campaign analysis. A key focus is recruitment advertising: Strassen.NRW expects up to 450 job advertisements per year, including around 100 apprenticeship vacancies. The agency will also advise on selecting job portals, bundle job advertisements and target them to specific audiences.

Description

Der Landesbetrieb Straßenbau NRW sucht im Rahmen dieses Vertrages eine (Media-)Agentur, die Straßen.NRW unabhängig und fachkundig zu zielführenden Medienmaßnahmen sowie optimaler und effizienter Werbeplatzierung berät. Aufgrund der demografischen Entwicklung und zusätzlicher Aufgaben sucht Straßen.NRW regelmäßig neue Talente in allen Berufsgruppen (u.a. Auszubildende, Referendare, Berufseinsteiger, Berufserfahrene). Zum derzeitigen Zeitpunkt wird mit einem jährlichen Bedarf von bis zu 450 Stellenanzeigen gerechnet, davon jährlich rund 100 Auszubildende. Die Anforderungen an die zu besetzenden Vakanzen sind den Stellenausschreibungen auf der Karriereseite von Straßen.NRW zu entnehmen. Zur Erfüllung dieser Ziele und Aufgaben sucht der Landesbetrieb Straßenbau NRW im Rahmen dieses Vertrages eine (Media-)Agentur, die Straßen.NRW unabhängig und fachkundig zu zielführenden Medienmaßnahmen sowie optimaler und effizienter Werbeplatzierung berät. Die Agentur berät Straßen.NRW bei der Entwicklung einer Mediastrategie sowie der Mediaplanung, der Durchführung inklusive des Einkaufs und der Analyse ihrer Werbekampagnen. Zudem soll die Agentur bei der Auswahl der richtigen Stellenportale beraten, unter Umständen auch Stellenausschreibungen bündeln und zielgruppenspezifisch aussteuern.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

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More from this buyer

Full buyer profile

2 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Germany

Company Wins Total awarded Last win
SOMI Experts GmbH 17 €1,007 Sep 2026
EICS Group GmbH Engineering Solutions 15 €852 Sep 2026
VD Services GmbH 14 €694 Sep 2026
Allgeier IT GmbH 13 €659 Sep 2026
Sicherheit Nord 10 n/a Aug 2026

Based on 1667 awards with a linked company profile over the last 2 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Read before bidding
    • Estimated value: Set to €15,000,000
    • Scope and criteria: The description was expanded. Re-read it before you bid.
    • Estimated value: Set to €15,000,000

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Market context

Avg. open tender · Business services
€24,339,836
6,005 open across Europe right now 38% below sector average
Buyer track record on Aperlena
31 notices tracked · 5 awarded
€4,736,197 in awarded contracts

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