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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Germany - Graphic design services - Framework agreement for agency services in brand management and design

Original Deutschland - Dienstleistungen im Grafik-Design - Rahmenvereinbarung für Agenturleistungen im Umfeld von Markenführung und Design

Closed Germany Stuttgart Business services

Buyer Südwestrundfunk Anstalt des öffentlichen Rechts

€3.4M estimated value · €3,361,345

Key facts

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Summary

Machine-generated summary

Südwestrundfunk (SWR) and Saarländischer Rundfunk (SR), two German public broadcasting corporations, intend to award agency services in brand management and design and corporate communications through framework agreements to external service providers. The services focus on developing and refining cross-platform, cross-media design for existing and new brands, formats and offerings. This includes editing assets such as logos, fonts, colours, shapes, animations and photos, creating design compositions, templates for Adobe libraries, guideline preparation for the SWR brand portal SWRMarken.de and SR brands, coordination of design implementation, training and coaching, design reviews, agile project management and, where required, the conception and delivery of campaigns, from social media posts to video packaging and classic or digital campaigns.

Description

Der Südwestrundfunk (SWR) und der Saarländische Rundfunk (SR), Anstalten des öffentlichen Rechts, planen Agenturleistungen im Umfeld von Markenführung und Design sowie der Unternehmenskommunikation über Rahmenvereinbarungen an externe Dienstleister zu vergeben. Es geht dabei insbesondere um Leistungen hinsichtlich der Neu- und Weiterentwicklung von Design für bestehende und neue Marken, Formate und Angebote. • Neu- und Weiterentwicklung von plattform- und medienübergreifendem Design für Marken, Angebote und Formate Er-/Bearbeiten von Assets (z.B. Logo, Schriften, Farben, Formen, Animationen, Fotos), idealtypischen Design-Kompositionen, Vorlagen und Templates (Photoshop, Mogrts, Express) für Adobe Bibliotheken, Muster-Anwendungen - von Social Media Post, Videoverpackung bis Kampagnen (klassisch/digital) • Aufbereitung von Guidelines und Regelungen für das SWR Markenportal SWRMarken.de • Koordination und Umsetzung von Design-Implementierungen, Schulungen und Coachings • Vorbereiten und Durchführen von Design-Reviews • Agiles Projektmanagement • Ggf. Konzeption, Planung, Organisation und Umsetzung einer Kampagne; • Neu- und Weiterentwicklung von plattform- und medienübergreifendem Design für Marken, Angebote und Formate Er-/Bearbeiten von Assets (z.B. Logo, Schriften, Farben, Formen, Animationen, Fotos), idealtypischen Design-Kompositionen, Vorla-gen und Templates (Photoshop, Mogrts, Express) für Adobe Bibliotheken, Muster-Anwendungen - von Social Media Post, Videoverpackung bis Kampagnen (klas-sisch/digital) • Konzeption, Planung, Organisation und Umsetzung einer Kampagne • Aufbereitung von Guidelines und Regelungen für die Marken des SR • Koordination und Umsetzung von Design-Implementierungen • Agiles Projektmanagement • Vorbereiten und Durchführen von Design-Reviews

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

Südwestrundfunk Anstalt des öffentlichen Rechts

Germany

notices in the register
58
awards
6

Who wins its contracts

of its calls state an estimated value
51%

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Recent awards

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Market context

open now in Business services
4,373
median open notice
€210,000

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,828
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,115

Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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