Summary
Machine-generated summaryThe buyer is procuring advertising agency services in Denmark for the lottery products and brands Lotto, Vikinglotto, Lotto PLUS, Klub Lotto and Klasselotteriet. The supplier must work with the buyer to develop and deliver marketing and campaign activities supporting the long-term positioning of the brands, ongoing jackpot communication and an agile commercial effort with continuous activation across channels and platforms. The supplier must further develop each brand while respecting its existing foundation and position, and help ensure continued relevance, engagement and growth among target audiences.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileDanske Lotteri Spil A/S
- notices in the register
- 10
- awards
- 4
- awarded in total
- €14.6M
Recent awards
- Danmark - Servicevirksomhed i forbindelse med reklame og marketing - Udbud vedr. montering og demontering af facadeelementer
- Danmark - Plastprodukter - Rammeaftale om levering af plastprodukter
- Printed matter and related products - Tender regarding Partial Contracts for Instant Tickets, Number and Symbols (Partial Contract 1) and Words and Crosswords (Partial Contract 2)
Market context
- open now in Business services
- 4,373
- median open notice
- €210,000
Who wins in this market
Many suppliersDenmark · Business services
- different companies won awards here
- 101
- of the awards went to the three most frequent winners
- 18%
- buyers awarded contracts here
- 101
Based on 137 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 5.6
- of those lots received a single tender
- 5%
- of the awards went to companies based in another country
- 5%
- of the tenders came from another country
- 1%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Change history
Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.
-
- Estimated value
- not stated
- Now: €2,942,986
- Estimated value
- not stated
- Now: €22,000,000
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