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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Danmark - Reklamevirksomhed - mimi/EU-udbud/Rettigheder til DSB/Banedanmarks reklamemedier/2025

Awarded Denmark Business services

Buyer DSB

€399.8M awarded value · €399,807,322

Key facts

Published
Estimated value
€193.0M
€193,026,119 · converted from DKK
Procedure
Negotiated procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

Bauer Media Outdoor Danmark_

Awarded value
€399,807,322 107% over the estimate of €193,026,119
Bids received
2
Record with this buyer
1 first contract from this buyer in the register

Description

DSB gennemfører et udbud af en koncessionsaftale vedrørende rettigheder til reklamepladser på DSB-stationer og Banedanmark-arealer, herunder: 1. Out-of-home (OOH) Analoge og digitale reklamemedier 2. Brand Activitation, herunder sampling, events mv. 3. Drift og vedligeholdelse. DSB og Banedanmark ønsker at opnå den højst mulige belægning af nuværende og kommende reklamemedier samt det maksimale afkast af disse, herunder gennem muligheden for sammenhængende kampagner og -annoncer ift. de ca. 500.000 brugere, der dagligt benytter stationer og tog. Reklamemedierne skal endvidere bidrage til at gøre stationerne mere attraktive, pæne og æstetiske. DSB og Banedanmark ønsker, at de nuværende og kommende reklamemedier skal anvendes således, at der tages højde for trafik, sikkerhed og tilgængelighed på en sådan måde at den kollektive trafik understøttes bedst muligt. Koncessionshaveren skal forestå salg og administration af reklamer, herunder opsætning af de af Koncessionsejers reklamemedier, som installeres af Koncessionshaver i kontraktperioden, og Brand Activitation, herunder sampling, events mv.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 84 awards for Business services in Denmark.

This award
€399.8M
Estimated value
€193.0M
Median award
€841,022
Middle half of past awards
€478,235 to €2.7M

The award is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

DSB

Denmark

notices in the register
111
awards
42
awarded in total
€4.5B

Who wins its contracts

Many suppliers
different companies won its awards
25
of the awards went to the three most frequent winners
21%
of its calls state an estimated value
100%

Based on 28 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
1.8
of those lots received a single tender
15%
of the awards went to companies based in another country
9%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. Aarsleff Rail A/S 2 awards €38.3M
  2. COWI A/S 2 awards €37.5M
  3. PROJECTOR A/S 2 awards

11 open tenders right now

Market context

open now in Business services
4,281
median open notice
€216,000

Who wins in this market

Many suppliers

Denmark · Business services

different companies won awards here
101
of the awards went to the three most frequent winners
18%
buyers awarded contracts here
101

Based on 137 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
5.6
of those lots received a single tender
5%
of the awards went to companies based in another country
5%
of the tenders came from another country
1%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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Awarded before

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