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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Česko - Reklamní a marketingové služby - Zajištění nákupu mediálního a reklamního prostoru

Awarded Czechia Business services

Buyer Česká průmyslová zdravotní pojišťovna

€6,174 awarded value

Key facts

Awarded
Estimated value
€5.6M
€5,578,512 · converted from CZK
Procedure
Open procedure
  1. Awarded
  2. Published
  3. Contract ends November 2028
View the official notice Watch this tender

This contract runs about 48 months, so it is back on the market around November 2028. Log in

Awarded to

MEDIA AGE s.r.o.

Awarded value
€6,174
Award date
Bids received
2
Back on the market
Nov 2028 How we know

When this contract comes back

This contract runs about 48 months, so it is back on the market around November 2028.

Every contract expiring, on the radar

Description

Předmětem veřejné zakázky jsou služby tvořící součást mediální a reklamní kampaně zadavatele. Veřejná zakázka je rozdělena na 3 části, a to: - část 1 - Nákup mediálního prostoru v TV a rádiích, - část 2 - Komunikace na sociálních sítích a webových stránkách, - část 3 - Nákup externích reklamních médií. Podrobné vymezení předmětu veřejné zakázky, včetně technických podmínek v podrobnostech nezbytných pro zpracování nabídky, je uvedeno v přílohách zadávací dokumentace. Zadavatel v souladu s § 131 a násl. ZZVZ uzavře pro každou část veřejné zakázky rámcovou dohodu s jedním účastníkem, jehož nabídka bude v zadávacím řízení hodnocena jako nejvýhodnější, a to na dobu stanovenou v zadávací dokumentaci. Zadávání veřejných zakázek na základě rámcové dohody bude probíhat bez obnovení soutěže postupem dle § 134 ZZVZ. Předmět plnění obsahuje následující služby: - návrh, přípravu, realizaci a kontinuální optimalizace kampaní na vyhledávacích, obsahových a sociálních sítích; - příprava veškerého mediálního obsahu pro jednotlivé kampaně; - správa profilů na Facebooku, Instagramu, X (Twitter), TikTok a dalších sociálních sítích; - zajištění nástroje pro správu obsahu - Zoomsphere a to včetně Community pro zadavatele v rozsahu pro 10 osob (pro každý nástroj zvlášť); - zajištění monitoringu sociálních sítí; - nákupy obrázků, případně dalšího mediálního obsahu pro účely kampaní; - grafické práce; - konzultace ve vztahu k předmětu plnění; - prezentace výsledků každé kampaně s vyhodnocením kampaně. Detailní informace jsou uvedeny v zadávací dokumentaci, která je dostupná na profilu zadavatele.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 13 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€6,174
Estimated value
€5.6M
Median award
€68,074
Middle half of past awards
€10,727 to €218,775

The award is smaller than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Česká průmyslová zdravotní pojišťovna

Czechia

notices in the register
80
awards
61
awarded in total
€9.7M

Who wins its contracts

Many suppliers
different companies won its awards
22
of the awards went to the three most frequent winners
34%
of its calls state an estimated value
100%

Based on 59 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
2.3
of those lots received a single tender
42%
of the awards went to companies based in another country
2%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. Up Česká republika s.r.o. 8 awards €1.4M
  2. SPRINT TRADING s.r.o. 7 awards €1.0M
  3. I.N.GLOBAL a.s. 5 awards €52,461

1 open tender right now

Market context

open now in Business services
4,373
median open notice
€210,000

Who wins in this market

Many suppliers

Czechia · Business services

different companies won awards here
523
of the awards went to the three most frequent winners
5%
buyers awarded contracts here
216

Based on 1,132 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.3
of those lots received a single tender
28%
of the awards went to companies based in another country
1%
of the tenders came from another country
2%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Estimated value
    not stated
    Now: €5,578,512
    Award date
    Was: October 2, 2025
    Now: October 2, 2025
    Scope and criteria
    The description was expanded. Re-read it before you bid.
    Award value
    Was: €6,175
    Now: €6,174
    Estimated value
    not stated
    Now: €135,000,000

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