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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Česko - Reklamní a marketingové služby - Zajištění mediálního prostoru pro marketingovou kampaň VoZP ČR, podzim 2025

Awarded Czechia Business services

Buyer Vojenská zdravotní pojišťovna České republiky

€414,962 awarded value

Key facts

Awarded
Estimated value
€469,963
converted from CZK
Procedure
Open procedure
  1. Awarded
  2. Published
View the official notice Watch this tender

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Awarded to

IPG Mediabrands CZ s.r.o.

Awarded value
€414,962 12% under the estimate of €469,963
Award date
Record with this buyer
1 first contract from this buyer in the register

Description

Předmětem plnění této veřejné zakázky je kompletní zajištění nákupu mediálního prostoru pro reklamní kampaň VoZP ČR pro období srpen-září 2025 v televizích, rádiích a na indoorových nosičích (tzv. Out Of Home Media), vč. doplňkového servisu spočívajícího v detailním plánování, komunikaci s koncovými poskytovateli reklamního času a prostoru, předávání grafických a audiovizuálních podkladů zadavatele, výrobě a instalaci tištěných materiálů na indoorové reklamní nosiče, sledování průběhu audiovizuálních kampaní a jejich případné úpravě v zájmu dosažení naplánovaného zásahu a průkazné dokumentaci smluvního plnění.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€414,962
Estimated value
€469,963
Median award
€379,501
Middle half of past awards
€337,423 to €414,962

The award sits inside the usual range.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Vojenská zdravotní pojišťovna České republiky

Czechia

notices in the register
31
awards
16
awarded in total
€15.7M

Who wins its contracts

Moderately concentrated
different companies won its awards
11
of the awards went to the three most frequent winners
47%
of its calls state an estimated value
85%

Based on 15 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
7%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. GC System a.s. 3 awards €1.1M
  2. Seyfor, a. s.; Aricoma Digital s.r.o. 2 awards €7.0M
  3. Mindsquared a.s. 2 awards €716,925

1 open tender right now

Market context

open now in Business services
4,313
median open notice
€230,000

Who wins in this market

Many suppliers

Czechia · Business services

different companies won awards here
523
of the awards went to the three most frequent winners
5%
buyers awarded contracts here
216

Based on 1,137 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.3
of those lots received a single tender
28%
of the awards went to companies based in another country
1%
of the tenders came from another country
2%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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