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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Czech Republic - Advertising and marketing services - Advertising agency services and audiovisual production for CEZ, a.s. and selected subsidiaries

Original Česko - Reklamní a marketingové služby - Služby reklamních agentur a tvorba audiovizuálních děl pro ČEZ, a. s. a vybrané IDS

Closed Czechia Business services

Buyer ČEZ, a. s.; ČEZ Prodej, a.s.; ČEZ ESCO, a.s.

Key facts

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Procedure
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  1. Published
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Summary

Machine-generated summary

The buyer CEZ, a.s., together with CEZ Prodej, a.s. and CEZ ESCO, a.s., is procuring advertising agency services covering all advertising, promotional and communication activities for all of the buyer's advertising campaigns, including conceptual, creative and production work. The contract also covers authorial and audiovisual creation services used to promote companies of the CEZ Group toward different target audiences. The purpose is to secure comprehensive advertising, promotion and communication support for the buyer's campaigns across the named companies of the CEZ Group.

Description

Předmětem veřejné zakázky je: a) zajištění služeb reklamních agentur pro Zadavatele, tedy zajištění veškerých reklamních, propagačních a komunikačních činností Zadavatele ke všem jeho reklamním kampaním. Služby reklamních agentur přitom zahrnují koncepční, kreativní a produkční činnosti Dodavatele. b) poskytování služeb v oblasti autorské či audiovizuální tvorby, prostřednictvím které budou propagovány společnosti ze Skupiny ČEZ, a to u různých cílových skupin. Předmětem veřejné zakázky je zajištění níže uvedeného plnění pro ČEZ, a. s. Jedná se o: a) zajištění služeb reklamních agentur pro Zadavatele, tedy zajištění veškerých reklamních, propagačních a komunikačních činností Zadavatele ke všem jeho reklamním kampaním. Služby reklamních agentur přitom zahrnují koncepční, kreativní a produkční činnosti Dodavatele. b) poskytování služeb v oblasti autorské či audiovizuální tvorby, prostřednictvím které budou propagovány společnosti ze Skupiny ČEZ, a to u různých cílových skupin.; Předmětem veřejné zakázky je zajištění níže uvedeného plnění pro ČEZ Prodej, a.s. a ČEZ ESCO, a.s. Jedná se o: a) zajištění služeb reklamních agentur pro Zadavatele, tedy zajištění veškerých reklamních, propagačních a komunikačních činností Zadavatele ke všem jeho reklamním kampaním. Služby reklamních agentur přitom zahrnují koncepční, kreativní a produkční činnosti Dodavatele. b) poskytování služeb v oblasti autorské či audiovizuální tvorby, prostřednictvím které budou propagovány společnosti ze Skupiny ČEZ, a to u různých cílových skupin.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

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The buyer

Full buyer profile

ČEZ, a. s.; ČEZ Prodej, a.s.; ČEZ ESCO, a.s.

Czechia

Recent awards

Market context

open now in Business services
4,407
median open notice
€216,580

Who wins in this market

Many suppliers

Czechia · Business services

different companies won awards here
523
of the awards went to the three most frequent winners
5%
buyers awarded contracts here
216

Based on 1,137 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.3
of those lots received a single tender
28%
of the awards went to companies based in another country
1%
of the tenders came from another country
2%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Change history

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