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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Bulgaria - Advertising and marketing services - 'Media and communication services for the Bulgarian Sport Totalisator DP'

Original България - Рекламни и маркетингови услуги - „Медийно и комуникационно обслужване на ДП „Български спортен тотализатор “

Awarded Bulgaria Yugozapaden Business services

Buyer БЪЛГАРСКИ СПОРТЕН ТОТАЛИЗАТОР ДП

€5.0M awarded value · €4,959,531

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

РЕД МЕГА ДИРЕКТ ГРУП

Awarded value
€4,959,531
Bids received
3
Record with this buyer
1 first contract from this buyer in the register

Summary

Machine-generated summary

The Bulgarian Sport Totalisator DP awarded a contract for media and communication services. The scope covered advertising structures such as megaboards, billboards, LED screens and citylights, advertising video production, online and print advertising, hiring popular personalities and influencers, creating a podcast format, production of advertising materials, branding, organising events and promoting the 'Toto club' programme. The contract was awarded to Red Mega Direct Group. The awarded value was about EUR 4,959,531.25, converted from BGN at the ECB reference rate, while the official notice states the price in BGN. The estimated value was BGN 9,700,000, about EUR 4,959,531.25, converted from BGN. The awarded price matched the estimate within 1%.

Key points

„Медийно и комуникационно обслужване на ДП „Български спортен тотализатор “ Предметът на поръчката обхваща следните дейности: Дейност № 1: Осигуряване на рекламни съоръжения - Мегаборд, Билборд (Скролер/Пиза), ЛЕД екрани, Ситилайт Дейност № 2: Изработване на рекламно видео Дейност № 3: Интернет и печатна реклама Дейност № 4: Наемане на популярни личности и инфлуенсъри Дейност № 5: Създаване на мултимедиен аудио-визуален формат - подкаст Дейност № 6: Изработка на рекламни материали Дейност № 7: Брандинг Дейност № 8: Организиране и провеждане на събития Дейност № 9: Популяризиране на програмата “Тото клуб”. Обхват на поръчката: Подробна информация относно обхвата и изискванията към изпълнението на обществената поръчка се съдържа в Техническата спецификация за обществената поръчка.
Original text
„Медийно и комуникационно обслужване на ДП „Български спортен тотализатор “ Предметът на поръчката обхваща следните дейности: Дейност № 1: Осигуряване на рекламни съоръжения - Мегаборд, Билборд (Скролер/Пиза), ЛЕД екрани, Ситилайт; Дейност № 2: Изработване на рекламно видео; Дейност № 3: Интернет и печатна реклама; Дейност № 4: Наемане на популярни личности и инфлуенсъри; Дейност № 5: Създаване на мултимедиен аудио-визуален формат - подкаст; Дейност № 6: Изработка на рекламни материали; Дейност № 7: Брандинг; Дейност № 8: Организиране и провеждане на събития; Дейност № 9: Популяризиране на програмата “Тото клуб”. Обхват на поръчката: Подробна информация относно обхвата и изискванията към изпълнението на обществената поръчка се съдържа в Техническата спецификация за обществената поръчка.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€5.0M
Median award
€1.8M
Middle half of past awards
€1.0M to €5.0M

The award sits inside the usual range.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

БЪЛГАРСКИ СПОРТЕН ТОТАЛИЗАТОР ДП

Bulgaria

notices in the register
46
awards
25
awarded in total
€36.6M

Who wins its contracts

Many suppliers
different companies won its awards
21
of the awards went to the three most frequent winners
22%
of its calls state an estimated value
100%

Based on 23 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.1
of those lots received a single tender
42%
of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Awards most often to

  1. Боду ЕООД 2 awards €2.8M
  2. ЗД "БУЛ ИНС" АД 2 awards €199,404
  3. ДЕМАКС ДИ ПИ АЙ АД 1 award €10.7M

Market context

open now in Business services
4,450
median open notice
€220,000

Who wins in this market

Many suppliers

Bulgaria · Business services

different companies won awards here
278
of the awards went to the three most frequent winners
17%
buyers awarded contracts here
237

Based on 704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.3
of those lots received a single tender
22%
of the awards went to companies based in another country
1%
of the tenders came from another country
1%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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