Summary
Machine-generated summaryThe National Lottery of Belgium is procuring digital marketing and communication services covering all of its games, to be awarded as a framework agreement with a single service provider per lot, following a two-phase procedure. Candidate selection takes place in phase 1 based on a selection guide, and only selected candidates will be invited to submit an offer in phase 2. Participation requests must be submitted via the publicprocurement.be platform by 28/07/2025 at 11:00. Lot 1 covers digital production, conversion rate optimisation (CRO) and the creation of digital concepts, including platform campaigns and campaigns for the Lottery's Club benefits programme. Lot 2 covers service design and digital platform strategy. Contact: Catherine Abanto.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 6 days ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 282 awards for Business services in Belgium.
- Median award
- €448,851
- Middle half of past awards
- €229,735 to €1.6M
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileLoterie Nationale S.A. de droit public
This buyer has no award history in this sector yet. Usual winners, Business services - Belgium
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| PROTECTION UNIT | 5 | €35.3M | Sep 2026 |
| SWECO | 4 | €827,459 | Jun 2026 |
| BHS.MEDIA | 4 | €519,481 | Sep 2026 |
| PROTECTION UNIT; G4S SECURE SOLUTIONS | 3 | €37.4M | Sep 2026 |
| G4S SECURE SOLUTIONS | 3 | €4.5M | Dec 2025 |
Based on 594 awards with a linked company profile over the last 2 years.
8 open tenders right now
- Building fit-out works - Design and fitting out of the new headquarters of the Loterie Nationale, including the full relocation (except coordination) from the current offices No deadline published
- Building equipment works - Design and fit-out of the new National Lottery headquarters, including the full relocation (excluding its coordination) of the current offices No deadline published
- Human resources management consultancy services - 360-degree feedback No deadline published
Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in Business services
- 7,511
- median open notice
- €325,413
Who wins in this market
Many suppliersBelgium · Business services
- different companies won awards here
- 531
- of the awards went to the three most frequent winners
- 2%
- buyers awarded contracts here
- 308
Based on 594 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.8
- of those lots received a single tender
- 12%
- of the awards went to companies based in another country
- 16%
- of the tenders came from another country
- 72%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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