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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 day ago Contract notice

Belgium - Advertising and marketing services - Service contract for the creation of a strong identity identifying quality food products, strategic and creative support for Apaq-W and awareness building

Original Belgique - Services de publicité et de marketing - Marché de services relatif à la création d’une « identité forte », permettant d’identifier des produits alimentaires respectant des certains critères de qualité reconnus par un cahier des charges. Accompagnement stratégique et créatif de l’Apaq-W & développement de la notoriété et de l’activation de cette « identité forte ».

Open Belgium Prov. Namur Business services

Buyer Agence Wallonne pour la Promotion d'une Agriculture de Qualité

Key facts

Published
Procedure
Restricted procedure
  1. Published

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Summary

Machine-generated summary

Apaq-W, the Walloon Agency for the Promotion of a Quality Agriculture, is procuring services to create a strong identity that identifies food products meeting quality criteria set out in a specification. Based on their expertise, bidders must propose a creative concept and a communication strategy to make this strong identity visible. The contract also covers support for Apaq-W in developing the identity, including communication strategy, creation and implementation of communication campaigns and public relations, and production of the identified communication materials. The aim is to build awareness of the label and activate marketing initiatives.

Description

Dans le cadre de ses missions, l’Apaq-W souhaite identifier des productions alimentaires respectant certaines dispositions et normes de qualité, afin d’aider le consommateur dans ses choix de consommation. Au regard de ces critères de qualité et des objectifs poursuivis par l'APAQ-W (et détaillés dans le présent cahier des charges), le soumissionnaire est invité, sur base de son expertise, à proposer un concept créatif et une stratégie de communication permettant de visibiliser cette « identité forte ». Le présent marché concerne aussi l’accompagnement de l’Apaq-W dans le développement de « l’identité », comprenant les services suivants : stratégie de communication, création et mise en oeuvre de campagnes de communication et de relations publiques et réalisation des supports de communication identifiés. La volonté étant de contribuer à la notoriété du label d’une part et d’activer des démarches marketing d’autre part. Marché de services relatif à la création d’une « identité forte », permettant d’identifier des produits alimentaires respectant des certains critères de qualité reconnus par un cahier des charges. Accompagnement stratégique et créatif de l’Apaq-W & développement de la notoriété et de l’activation de cette « identité forte

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 279 awards for Business services in Belgium.

Median award
€449,305
Middle half of past awards
€234,987 to €1.6M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Agence Wallonne pour la Promotion d'une Agriculture de Qualité

Belgium

notices in the register
14
awards
3
awarded in total
€180,230

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

This buyer has no award history in this sector yet. Usual winners, Business services - Belgium

Company Wins Total awarded Last win
PROTECTION UNIT 5 €35.3M Sep 2026
SWECO 4 €827,459 Jun 2026
BHS.MEDIA 4 €519,481 Sep 2026
PROTECTION UNIT; G4S SECURE SOLUTIONS 3 €37.4M Sep 2026
G4S SECURE SOLUTIONS 3 €4.5M Dec 2025

Based on 587 awards with a linked company profile over the last 2 years.

5 open tenders right now

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in Business services
7,382
median open notice
€350,000

Who wins in this market

Many suppliers

Belgium · Business services

different companies won awards here
526
of the awards went to the three most frequent winners
2%
buyers awarded contracts here
306

Based on 587 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.9
of those lots received a single tender
12%
of the awards went to companies based in another country
16%
of the tenders came from another country
74%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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