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Aberdeen Destination Marketing and Development Service

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Summary

Machine-generated summary

Aberdeen City Council is carrying out market engagement ahead of a potential procurement of a city-focused Aberdeen Destination Marketing and Development Service. The service would be funded through the Aberdeen Visitor Levy, applying from 1 April 2027, and would deliver destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy activity. No estimated value is given. This is a Prior Information Notice for market engagement only: it is not a call for competition and does not commit the Council to a procurement, contract award or delivery model. Potential suppliers may therefore express interest, but no bid deadline is specified.

Description

Aberdeen City Council is seeking market engagement to inform the potential procurement of a city-focused Aberdeen Destination Marketing and Development Service, funded through the Aberdeen Visitor Levy, which is due to apply from 1 April 2027. The proposed service would support Aberdeen’s position as a leading visitor destination by delivering destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy development activity. It would seek to increase awareness of Aberdeen, grow visitor numbers and length of stay, support accommodation demand, amplify the city’s cultural, events, heritage, hospitality, leisure and business tourism offer, and contribute to the city’s wider economic transition. The service is expected to focus on Aberdeen city while recognising that the wider regional offer - including landscapes, coastline, castles, golf, food and drink, outdoor activity and touring itineraries - forms an important part of the destination proposition. The Council is also interested in how the service should interface with convention bureau and business events activity where this supports additional visitors, bed nights and economic value for the city. This Prior Information Notice is for market engagement only. It is not a call for competition and does not commit the Council to a procurement, contract award or any particular delivery model.

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

Always verify details on the official notice.

Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 1 month ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

View the official notice

More from this buyer

Full buyer profile

This buyer has no award history in this sector yet. Usual winners, Business services - United Kingdom

Company Wins Total awarded Last win
Hays Specialist Recruitment Ltd 12 €3.4M Aug 2026
Ashurst Perkins Coie UK LLP 11 €709,357 Aug 2026
Ashurst LLP 10 €8.3M Aug 2026
QUODIT LTD 9 €48,473 Jun 2026
DLA Piper UK LLP 7 €1.2M Aug 2026

Based on 733 awards with a linked company profile over the last 2 years.

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Market context

Avg. open tender · Business services
€10,190,580
6,488 open across Europe right now 90% below sector average
Buyer track record on Aperlena
4 notices tracked · 0 awarded

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