The Aperlena Verdict
Incumbent-lockedZENTAI MEDIA SL has won 3 of the last 4 comparable contracts from this buyer over 5 years. Winning here means displacing an incumbent, so price the effort accordingly.
- -8.9%
- Expected final price vs the published estimate
Based on 4 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThe contracting authority, Comunidad de La Rioja (file reference 12-7-9.02-0081/2026), is procuring a public advertising dissemination service under reference CP 26 37. The purpose of the contract is to publicise the Hipoteca programme of the Government of La Rioja, which supports access to housing through mortgage assistance. The service consists of planning and carrying out promotional communication activities to make the programme known to the public. The contract is worth 24,793.39 euros and is currently open for bids. No lots or split into separate parts are indicated in the notice.
Description
Official source
Source: PLACSP - Plataformas Agregadas (regional platforms)
Always verify details on the official notice.
Last verified against PLACSP - Plataformas Agregadas (regional platforms) 1 week ago
More from this buyer
Full buyer profile2 open tenders right now
- Advertising dissemination service CP 26 29 Promotion of innovation and talent attraction 5 days left
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| ZENTAI MEDIA SL | 3 | €71,476 | Aug 2026 |
| Mediatalent S.L. | 1 | €22,627 | Aug 2026 |
Based on 4 awards with a linked company profile over the last 5 years.
What this buyer has paid before
Based on 4 comparable contracts this buyer awarded in this sector over the last 4 years.
- €21,666
- Lower quartile
- €22,633
- Median award
- €24,493
- Upper quartile
This tender is estimated 9.5% above that median
Most recent awards
- Difusión publicitaria Campaña CP 26 05 Campaña de divulgación de los fondos europeos FEDER €30,053
- Difusión campaña publicitaria CP 26 38 Fomento del transporte público €22,639
- Difusión campaña CP 26 10 Campaña Vacunación Gripe/COVID 2026-2027. €22,627
- Difusión publicitaria CP 26 17 Campaña contra la soledad no deseada de las personas mayores. €18,784
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
Similar tenders
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€48,960
est. value
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day left
€7,000
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Market context
- Avg. open tender · Business services
- €24,258,112
- Buyer track record on Aperlena
- 12 notices tracked · 5 awarded
- €94,103 in awarded contracts
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