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Austria - Advertising and marketing services - BMASGPK: Awareness campaign 'Age(ing) has a future!'

Original Österreich - Werbe- und Marketingdienstleistungen - BMASGPK: Sensibilisierungskampagne „Alter(n) hat Zukunft!“

Open Contract notice

Key facts

Estimated value
€1,166,765
Where
Austria Wien
Procedure
Negotiated procedure The buyer selects candidates, then negotiates the offers before choosing. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services 79416000 Public relations services
Original language
German
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
366462-2026
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Summary

Machine-generated summary

The Austrian Federal Ministry of Labour, Social Affairs, Health, Care and Consumer Protection is procuring an awareness campaign under the ESF+ Employment Programme Austria & JTF 2021-2027, Priority 2 'active and healthy ageing'. The contract covers an integrated 360-degree campaign to make visible, question and reduce negative images of age, prejudice and discrimination against older workers, improving their employment opportunities in the labour market. Businesses able to provide advertising and marketing services may bid under the applicable procurement procedure.

Description

Im Rahmen des „ESF+ Programm Beschäftigung Österreich & JTF 2021-2027“ kommt in der Priorität 2 „aktives und gesundes Altern“ eine Sensibilisierungskampagne zur Ausschreibung. Ziel des geplanten Vorhabens ist eine integrierte 360-Grad-Kampagne, die es schafft, negative Altersbilder, Vorurteile und Diskriminierung gegenüber älteren Arbeitskräften sichtbar zu machen, zu hinterfragen und abzubauen, um die Beschäftigungschancen älterer Menschen am Arbeitsmarkt zu verbessern.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

4 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Austria

Company Wins Total awarded Last win
WIRZ Werbeagentur GmbH 10 n/a Sep 2026
G4S Secure Solutions GmbH 7 €10.4M Apr 2026
Caverion Österreich GmbH 5 €300,782 Dec 2023
Ing. E. Steiner High-Tech Personalbereitstellungs- und technische Dienstleistungsgesellschaft m.b.H. 4 €1.4M Jul 2026
bp4b personaldienstleistung gmbh 4 €928,956 Jul 2026

Based on 363 awards with a linked company profile over the last 2 years.

Change history

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  1. Read before bidding
    • Estimated value: Set to €1,166,765
    • Estimated value: Set to €1,166,765

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Market context

Avg. open tender · Business services
€23,618,695
5,963 open across Europe right now 95% below sector average
Buyer track record on Aperlena
11 notices tracked · 7 awarded
€192,363 in awarded contracts

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