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Netherlands - Advertising campaign services - Strategic and execution communication partner for the 'Da's zo gefietst' app

Original Nederland - Reclamecampagnediensten - Strategisch en uitvoerend communicatiepartner Da’s zo gefietst-app

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Key facts

Buyer
Provincie Utrecht
Where
Netherlands
Procedure
Restricted procedure Two steps: companies first ask to take part, and only those selected are invited to bid. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79341400 Advertising campaign services 79340000 Advertising and marketing services
Original language
Dutch
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
494315-2026
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Summary

Machine-generated summary

The buyer, based in the Netherlands, is procuring advertising campaign services for the 'Da's zo gefietst' cycling app. The contract covers activities within the app, such as donations to charities, prize draws, challenges and discounts with reward partners, plus communication about these activities and about the app in general to raise awareness and attract new users. The estimated total budget is around EUR 5,000,000 excluding VAT, covering joint activities and additional provincial requests. This amount is indicative only and confers no rights.

Description

Deze aanbesteding heeft betrekking op: 1. Activaties binnen de app Da's zo gefietst, zijnde: donaties aan goede doelen, winacties en challenges, kortingen bij beloningspartners. 2. Communicatie: o over de activaties om het gebruik van de app en daarmee fietsen te stimuleren; o over de app in brede zin met als doel bekendheid te vergroten en nieuwe appgebruikers te genereren. Voor deze opdracht is een totaalbedrag beschikbaar van circa € 5.000.000. Dit betreft de werkzaamheden die betrekking hebben op de gezamenlijke activiteiten én aanvullende provinciale wensen/opdrachten. In de gunningsleidraad worden de bedragen verder gespecificeerd. De hierboven genoemde omvang is slechts bedoeld als indicatie. Opdrachtnemer kan hier op geen enkele wijze rechten aan ontlenen. Alle genoemde bedragen zijn exclusief BTW.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

View the official notice

More from this buyer

Full buyer profile

12 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Netherlands

Company Wins Total awarded Last win
Flextender B.V. 38 n/a Sep 2026
Doen'r Zuid B.V. 18 €3.3M Aug 2026
Zie bijgevoegd document 16 €9.5M Jul 2026
YER Nederland B.V. 16 €4.6M Sep 2026
Masters in Public B.V. 15 €4.0M Sep 2026

Based on 1297 awards with a linked company profile over the last 2 years.

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Market context

Avg. open tender · Business services
€23,428,297
5,965 open across Europe right now
Buyer track record on Aperlena
61 notices tracked · 23 awarded
€21,807,860 in awarded contracts

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