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Netherlands - Advertising campaign services - Framework agreement campaign services Goedopweg

Original Nederland - Reclamecampagnediensten - Raamovereenkomst Campagnedienstverlening Goedopweg

Open Contract notice

Key facts

Estimated value
€5,500,000
Where
Netherlands Utrecht
Procedure
Restricted procedure Two steps: companies first ask to take part, and only those selected are invited to bid. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79341400 Advertising campaign services 79315000 Social research services 79340000 Advertising and marketing services
Original language
Dutch
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 month ago
Notice number
246131-2026
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The Aperlena Verdict

Open race

No supplier dominates: 5 different companies have won the last 5 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 5 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

Goedopweg, the regional transport authority for Utrecht and Amersfoort in the Netherlands, is procuring campaign services to continue its behavioural campaign 'Verkeersverwachtingen' (Traffic Expectations), which encourages travellers to choose smart travel options instead of the car. The buyer seeks one supplier to deliver the campaign tasks for 2026 to 2028, with optional years 2029 and 2030. The current framework agreement with the campaign services supplier ends in 2026. The maximum contract duration is 6 years with an estimated value of EUR 5,500,000 excluding VAT, and the buyer may purchase up to 150% of this amount under the framework agreement.

Description

De lopende Raamovereenkomst met de leverancier van de campagnedienstverlening loopt in 2026 af. De afgelopen jaren is de campagne Verkeersverwachtingen.nl ontwikkeld met als doel om reizigers in de regio Utrecht en Amersfoort vaker gebruik te laten maken van slimme reisopties in plaats van de auto. Er is bij Goedopweg de behoefte om de ingeslagen weg met de gedragscampagne Verkeersverwachtingen verder door te ontwikkelen en in te zetten. Goedopweg zoekt de samenwerking met één leverancier om de opgaven voor de jaren 2026 tot en met 2028 en eventueel optioneel de jaren 2029 en 2030 nader vorm te geven. Voor de maximale contractduur van 6 jaar bedraagt de omvang van de opdracht € 5.500.000, - exclusief BTW. Opdrachtgever is gerechtigd om tot 150% van deze omvang af te nemen onder deze Raamovereenkomst.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

12 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Netherlands

Company Wins Total awarded Last win
Flextender B.V. 38 n/a Sep 2026
Doen'r Zuid B.V. 18 €3.3M Aug 2026
Zie bijgevoegd document 16 €9.5M Jul 2026
YER Nederland B.V. 16 €4.6M Sep 2026
Masters in Public B.V. 15 €4.0M Sep 2026

Based on 1297 awards with a linked company profile over the last 2 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Read before bidding
    • Estimated value: Set to €5,500,000
    • Estimated value: Set to €5,500,000

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Market context

Avg. open tender · Business services
€23,532,353
5,930 open across Europe right now 77% below sector average
Buyer track record on Aperlena
61 notices tracked · 23 awarded
€21,807,860 in awarded contracts

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