Summary
Machine-generated summaryThe Dutch public broadcaster organisation NPO intends to select a media agency to act as its strategic partner in the coming years. The goal is to make the use of paid media as effective as possible: reaching and engaging as many people in the Netherlands as possible with the public broadcaster's media offering, with a clear focus on younger audiences. The agency will support NPO with strategic advice, efficient media buying, data-driven optimisation and innovative insights. The tender is published in the Netherlands. Bidders should be media agencies able to deliver these services.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileNederlandse Publieke Omroep
- notices in the register
- 20
- awards
- 2
- awarded in total
- €4.0M
Recent awards
Market context
- open now in Business services
- 4,398
- median open notice
- €221,020
Who wins in this market
Many suppliersNetherlands · Business services
- different companies won awards here
- 1,238
- of the awards went to the three most frequent winners
- 7%
- buyers awarded contracts here
- 535
Based on 2,123 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.6
- of those lots received a single tender
- 19%
- of the awards went to companies based in another country
- 1%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Change history
Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.
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- Estimated value
- not stated
- Now: €11,000,000
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