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Housing 21 - Seeking Expressions of Interest - Developing an Extra Care Value Narrative

Original Housing 21 - Seeking ‘Expressions of Interest’ ( EOI) - Developing an Extra Care Value Narrative

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Summary

Machine-generated summary

Housing 21, based in Birmingham, is seeking expressions of interest from experienced communications and brand agencies to develop a clear, evidence-based value narrative for its Extra Care business. The agency will review existing messaging, identify gaps and assumptions, and produce a strategic narrative, messaging framework and rollout plan for audiences including residents, families, referrers, local authorities and commissioners. This is not a tender; it is a pre-quotation exercise, and agencies with the most relevant experience may be invited to quote. No estimated value or deadline is stated. Interested agencies should submit a short expression of interest via the Delta eSourcing portal.

Description

Housing 21 is seeking expressions of interest from experienced communications and brand agencies to work with us on developing a clear, evidence-based and compelling value narrative for our Extra Care business, in advance of a below-threshold quotation exercise. We are looking to appoint a specialist agency to help us articulate the value of Extra Care to a range of audiences, including future residents, people considering Extra Care for friends or family members, professionals who can refer individuals to Extra Care, local authorities, commissioners, strategic partners, and other key stakeholders. This work will support our strategic growth and influencing by strengthening awareness and understanding of how Extra Care enables older people to live well while also delivering value to the wider health and social care system. The work will involve critically reviewing and challenging existing messaging, unpicking assumptions, identifying gaps and ensuring the narrative fully reflects our offer. The expected outputs will be a clear strategic narrative, messaging framework and plan for roll out, together with any other assets or materials to help us achieve our aim. If you would like to be involved, please send a short expression of interest including: •A brief company overview •Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact •Why you would like to undertake this work Please title the subject: Developing an EC value narrative (add your company name) Please note this is not a tender. Agencies with the most experience in this area may be invited to quote. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Research-and-development-services-and-related-consultancy-services./XWD43SX6V5 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/XWD43SX6V5

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

Always verify details on the official notice.

Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 1 month ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

View the official notice

More from this buyer

Full buyer profile

This buyer has no award history in this sector yet. Usual winners, Research & development - United Kingdom

Company Wins Total awarded Last win
IPSOS (MARKET RESEARCH) LTD 9 €5.6M Aug 2026
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LGC Limited 3 €310.9M Jul 2026

Based on 145 awards with a linked company profile over the last 2 years.

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Market context

Avg. open tender · Research & development
€3,395,187
547 open across Europe right now
Buyer track record on Aperlena
19 notices tracked · 18 awarded

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