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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

France - Opinion survey services - Framework agreement Marketing, Opinion and Mobility Studies 2027-2030

Original France - Services de sondages d'opinion - Accord-Cadre Études Marketing, Opinion et Mobilité -2027-2030

Closed France Business services

Buyer SNCF Voyageurs

€65.0M estimated value · €65,000,000

Key facts

Published
Procedure
Negotiated procedure
  1. Published
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Summary

Machine-generated summary

A framework agreement covering all marketing and mobility study needs of the SNCF Group and its subsidiaries. It is divided into two lots. Lot 1 covers marketing research, communication, employee and support studies needed for the Group's strategic steering: development of offers, improvement of the customer experience, customer satisfaction, management of image and reputation, and employee engagement. Lot 2 covers mobility, traffic and flow studies intended to measure train and station attendance and to analyse passenger flows and their characteristics, including passenger counting and flow studies, to support operational, planning and capacity decisions on services. The agreement runs from 2027 to 2030.

Description

Accord cadre mis en place pour répondre à tous les besoins d’études marketing et études de mobilités du GPU et de ses filiales Lot 1- Etudes marketing, communication, collaborateurs et accompagnement Le Lot 1 couvre l’ensemble des études et dispositifs d’accompagnement nécessaires au pilotage stratégique du Groupe SNCF : développement des offres, amélioration de l’expérience client, satisfaction clients, maîtrise de l’image et de la réputation, et engagement des collaborateurs. Lot 2 - Études mobilités, trafic et flux Le Lot 2 couvre les prestations d’études de mobilité, de trafic et de flux, destinées à mesurer la fréquentation des trains et des gares et à analyser les flux de voyageurs et leurs caractéristiques, afin d’appuyer les décisions d’exploitation, d’aménagement et de dimensionnement de l’offre.; Lot 2 - Études mobilités, trafic et flux Le Lot 2 regroupe l’ensemble des prestations ayant pour objectif : • D’estimer la fréquentation dans les trains et les gares. • D’identifier les flux de voyageurs dans les gares et connaître leurs caractéristiques. Comptages des voyageurs et Etudes de Flux

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

SNCF Voyageurs

France

notices in the register
79
awards
12
awarded in total
€16.5M

Who wins its contracts

Many suppliers
different companies won its awards
11
of the awards went to the three most frequent winners
27%
of its calls state an estimated value
20%

Based on 11 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Recent awards

11 open tenders right now

Market context

open now in Business services
4,256
median open notice
€221,020

Who wins in this market

Many suppliers

France · Business services

different companies won awards here
3,976
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,850 of 3,121
buyers awarded contracts here
2,541

Based on 5,786 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.4
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Estimated value
    not stated
    Now: €65,000,000
    Scope and criteria
    The description was expanded. Re-read it before you bid.

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