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TED - Tenders Electronic Daily (Publications Office of the EU) verified 5 days ago Contract notice

France - Advertising and marketing services - Advice and assistance for developing and implementing the social media strategy of Assurance Maladie

Original France - Services de publicité et de marketing - Conseil et assistance pour l’élaboration et la mise en oeuvre de la stratégie de l’Assurance Maladie sur les réseaux sociaux.

Open France Ile-de-France Business services

Buyer Caisse nationale de l'Assurance Maladie

€1.8M estimated value · €1,750,000

Key facts

Published
Procedure
Restricted procedure
  1. Published

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Summary

Machine-generated summary

The contract is to support the Information and Communication Directorate of Assurance Maladie in defining and implementing its strategy and actions on social media. The contractor will provide strategic advice and overall support, run the accounts and produce content, analyse performance indicators and draw up recommendations, create social media publications promoting major campaigns and the employer brand strategy of Assurance Maladie, carry out analysis, monitoring and management of sensitive situations, and deploy social media actions targeting opinion leaders. The buyer is the French national health insurance scheme, Assurance Maladie, and the services are located in France.

Description

Le marché vise à accompagner la Direction de l’information et de la communication de l’Assurance Maladie dans la définition et la mise en œuvre de sa stratégie et de ses actions sur les réseaux sociaux. Le titulaire du marché sera notamment amené à réaliser les missions suivantes : conseil stratégique et accompagnement global, animation des comptes et production de contenus, analyse des indicateurs de performance et élaboration de recommandations, création des publications sur les réseaux sociaux valorisant les grandes campagnes et la stratégie marque employeur de l’Assurance Maladie, analyse, veille et gestion des situations sensibles, déploiement des actions sur les réseaux sociaux auprès des leaders d’opinion. Conseil et assistance pour l’élaboration et la mise en oeuvre de la stratégie de l’Assurance Maladie sur les réseaux sociaux

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 5 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in France.

This notice
€1.8M
Median award
€111,490
Middle half of past awards
€53,039 to €300,314

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Caisse nationale de l'Assurance Maladie

France

notices in the register
26
awards
5
awarded in total
€16.4M

Who wins its contracts

of its calls state an estimated value
39%

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

This buyer has no award history in this sector yet. Usual winners, Business services - France

Company Wins Total awarded Last win
GRANT THORNTON 28 €5.6M Aug 2026
SEBAN ET ASSOCIES 18 €3.6M Sep 2026
ARTELIA 18 €2.7M Aug 2026
[NON-DIFFUSIBLE] 16 €748,625 Sep 2026
KPMG 15 €2.0M Aug 2026

Based on 5486 awards with a linked company profile over the last 2 years.

2 open tenders right now

Market context

Larger than 73% of the open notices in Business services across Europe.

open now in Business services
7,594
median open notice
€300,000

Who wins in this market

Many suppliers

France · Business services

different companies won awards here
4,027
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,894 of 3,153
buyers awarded contracts here
2,540

Based on 5,781 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.4
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

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Awarded before

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