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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

France - Public relations consultancy services - Framework agreement for social media strategy, management and community management for EDF in Reunion Island

Original France - Services de conseil en relations publiques - Accord-Cadre pour la Stratégie, Gestion et animation des Réseaux Sociaux pour le compte d'EDF à La Réunion

Closed France La Réunion Business services

Buyer EDF SA

€500,000 estimated value

Key facts

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  1. Published
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Summary

Machine-generated summary

EDF in Reunion Island is seeking a communication agency specialised in social media to support all its social network communication. The contract covers strategic and operational support for EDF SEI Reunion in digital communication across Facebook, Instagram, Threads, X and YouTube. It includes social media strategy advice and creation of platform-adapted content, account management and moderation including crisis situations such as cyclones and network incidents, monthly reporting of key performance indicators covering engagement, reach and post performance, online community development with local e-influencer activation, and compliance with EDF graphic guidelines and local cultural and linguistic specifics, including Reunion Creole.

Description

EDF à La Réunion souhaite être accompagnée par une agence de communication spécialisée en social media sur l’ensemble de ses actions de communication pour les réseaux sociaux. Ce marché couvre l’accompagnement stratégique et opérationnel d’EDF SEI Réunion dans la communication digitale et l’animation des réseaux sociaux (Facebook, Instagram, Threads, X, YouTube). Il inclut : Conseil en stratégie social media, création et déclinaison de contenus adaptés aux plateformes ; Gestion et modération des comptes, y compris en situation de crise (cyclones, incidents réseau) ; Reporting mensuel des KPI (engagement, reach, performance des publications) ; Développement de la communauté en ligne et activation d’e-influence locale ; Respect des chartes graphiques EDF et des spécificités culturelles et linguistiques (créole réunionnais).

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

EDF SA

France

notices in the register
608
awards
236
awarded in total
€650.3M

Who wins its contracts

Many suppliers
different companies won its awards
131
of the awards went to the three most frequent winners
4%
of its calls state an estimated value
0%

Based on 135 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
4%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

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Market context

open now in Business services
4,281
median open notice
€216,000

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France · Business services

different companies won awards here
3,976
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,850 of 3,121
buyers awarded contracts here
2,541

Based on 5,786 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.4
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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