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Aperlena

TED - Tenders Electronic Daily (Publications Office of the EU) verified 14 hours ago Contract notice

Spain - Marketing services - Specialised digital analytics, analysis, optimisation and monitoring services for the positioning of the Catalunya.com web portal

Original España - Servicios de marketing - Serveis especialitzats d’analítica digital, anàlisi, optimització i seguiment del posicionament del portal web Catalunya.com

Open Spain Business services

Buyer Agència Catalana de Turisme

16 days left

Key facts

Closes
15:00 (UTC+2)
Competition
Open race
  1. Published
  2. Today
  3. Deadline open for 19 days
  4. Awarded pending

Bidding window

18 days from publication to deadline

Shorter than usual

Notices of this kind (Spain, open procedure, above the EU threshold) give a median of 30 days, half of them between 28 and 34 days, based on 33,802 notices of the last two years. Fewer days than three in four comparable notices. Check the documents early and ask questions before the clarification deadline.

View the official notice Watch this tender

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The Aperlena Verdict

Open race

No supplier dominates: 101 different companies have won the last 111 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Expected final price vs the published estimate
0%

Based on 111 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

Specialised services are sought for digital analytics, analysis, optimisation and monitoring of the positioning of the Catalunya.com web portal in search engines and in digital environments based on artificial intelligence (SEO/SEM/AEO/GEO). The aim is to improve the portal's visibility, performance and ability to attract users in national and international markets. No lots or quantities are described in the notice.

Description

Serveis especialitzats d’analítica digital, anàlisi, optimització i seguiment del posicionament del portal web Catalunya.com en motors de cerca i en entorns digitals basats en intel·ligència artificial (SEO/SEM/AEO/GEO), amb l’objectiu de millorar-ne la visibilitat, el rendiment i la capacitat de captació en mercats nacionals i internacionals.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    The register holds nothing on this. The official documents will.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    16 days left, 13 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    This buyer usually awards this kind of contract for between €661 and €4,757.

    Contracts here close a median of 0% above their estimate.

  6. In your favour:

    Do we know this buyer?

    101 different companies won the last 111 comparable contracts.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in Spanish.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 14 hours ago

What this buyer has paid before

Based on 111 comparable contracts this buyer awarded in this sector over the last 4 years.

Median award
€2,000
Middle half of past awards
€661 to €4,757

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Agència Catalana de Turisme

Spain

notices in the register
176
awards
172
awarded in total
€621,333

Who wins its contracts

Many suppliers
different companies won its awards
160
of the awards went to the three most frequent winners
6%

Based on 172 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

This buyer has no award history in this sector yet. Usual winners, Business services - Spain

Company Wins Total awarded Last win
CANON ESPAÑA SAU 458 €65,969 Jul 2026
CENTRE DE VISIO PER COMPUTADOR 129 €10,788 Jul 2026
Artyplan, S.L. 107 €89,925 Sep 2026
PMC Grup 1985, S.A. 90 €13,919 Jul 2026
CANON ESPAÑA, S.A. 84 €2.1M Jul 2026

Based on 23104 awards with a linked company profile over the last 2 years.

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in Business services
7,313
median open notice
€363,884

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
12,922
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,499 of 12,708
buyers awarded contracts here
3,166

Based on 23,114 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.6
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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16 days left

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