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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 day ago Contract notice

Spain - Advertising management services - Planning and purchase of advertising space in press, radio, television, outdoor and online media

Original España - Servicios de gestión publicitaria - Planificación y compra de espacios publicitarios en prensa, radio, televisión, publicidad exterior y on line.

Open Spain País Vasco Business services

Buyer Gobierno Vasco - Movilidad Sostenible

21 days left

Key facts

Closes
14:00 (UTC+1)
Estimated value
€724,500
Procedure
Open procedure
  1. Published
  2. Today
  3. Deadline open for 30 days
  4. Awarded pending

Bidding window

29 days from publication to deadline

Usual length

Notices of this kind (Spain, open procedure, above the EU threshold) give a median of 30 days, half of them between 28 and 34 days, based on 34,033 notices of the last two years.

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Summary

Machine-generated summary

This contract covers advertising management services, namely the planning and purchase of advertising space across several media channels. The scope includes press, radio, television, out-of-home advertising and online advertising. The contracting authority will entrust a provider with arranging and buying media placements in these channels, covering both traditional media and digital outlets. No lots, quantities, duration or location details are contained in the title or description provided.

Description

Planificación y compra de espacios publicitarios en prensa, radio, televisión, publicidad exterior y on line.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €724,500.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    21 days left, 16 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    In this country this kind of contract is usually awarded for between €1,000 and €15,000.

  6. Your call:

    Do we know this buyer?

    The register holds nothing on this. The official documents will.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in Spanish.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago

Expected award price

likely award for this notice, from its published estimate of €724,500
€282,555 to €710,010

Comparable awards in this country and sector came in at a median of 70% of their published estimate, half of them between 39% and 98%, based on 938 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in Spain.

This notice
€724,500
Median award
€4,284
Middle half of past awards
€1,000 to €15,000

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Gobierno Vasco - Movilidad Sostenible

Spain

This buyer has no award history in this sector yet. Usual winners, Business services - Spain

Company Wins Total awarded Last win
CANON ESPAÑA SAU 458 €65,969 Jul 2026
CENTRE DE VISIO PER COMPUTADOR 129 €10,788 Jul 2026
Artyplan, S.L. 109 €93,915 Sep 2026
PMC Grup 1985, S.A. 90 €13,919 Jul 2026
CANON ESPAÑA, S.A. 84 €2.1M Jul 2026

Based on 23850 awards with a linked company profile over the last 2 years.

Market context

Larger than 61% of the open notices in Business services across Europe.

open now in Business services
7,496
median open notice
€329,960

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
13,232
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,790 of 13,012
buyers awarded contracts here
3,222

Based on 23,867 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.5
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

Open now

Open elsewhere in Europe

Matched by meaning across languages, from the notices' own words: the same kind of contract, open now in another country.

Awarded before

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21 days left

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