Summary
Machine-generated summaryGMR Canarias is procuring a service covering creativity, planning and the contracting of advertising spaces to run a campaign encouraging consumption of locally produced products during the Christmas 2026 season. The contract involves designing the campaign, planning its execution and buying media advertising space. The service is provided for the public buyer Gestion del Medio Rural de Canarias S.A.U in the Canary Islands.
Key points
- Status at the source
- Published, open for bids
- Reference
- 17/2026
Original text
Bid or no-bid?
Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.
Can I bid?
- Open procedure: any interested supplier may submit a bid.
- Documents in Spanish.
- Certificates from another EU country? Check the equivalents on eCertis
Official source
Source: PLACSP - Plataforma de Contratación del Sector Público
Always verify details on the official notice.
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Last verified against PLACSP - Plataforma de Contratación del Sector Público 4 days ago
Expected award price
- likely award for this notice, from its published estimate of €200,000
- €70,000 to €188,000
Comparable awards in this country and sector came in at a median of 58% of their published estimate, half of them between 35% and 94%, based on 749 awards of the last 3 years.
Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in Spain.
- This notice
- €200,000
- Median award
- €13,225
- Middle half of past awards
- €1,848 to €219,835
The estimate sits inside the usual range.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileGestión de Medio Rural de Canarias S.A.U. (GMR Canarias)
- notices in the register
- 26
- awards
- 15
- awarded in total
- €351,821
Who wins its contracts
Many suppliers- different companies won its awards
- 11
- of the awards went to the three most frequent winners
- 33%
- of its calls state an estimated value
- 100%
Based on 12 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
This buyer has no award history in this sector yet. Usual winners, Business services - Spain
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| CANON ESPAÑA SAU | 458 | €65,969 | Jul 2026 |
| CENTRE DE VISIO PER COMPUTADOR | 129 | €10,788 | Jul 2026 |
| Artyplan, S.L. | 107 | €89,925 | Sep 2026 |
| PMC Grup 1985, S.A. | 90 | €13,919 | Jul 2026 |
| CANON ESPAÑA, S.A. | 84 | €2.1M | Jul 2026 |
Based on 23102 awards with a linked company profile over the last 2 years.
4 open tenders right now
- Transport services (excluding waste transport) - Maritime, air and road transport services for Gestión del Medio Rural de Canarias S.A.U No deadline published
- Office machines, equipment and supplies except furniture and software packages - Supply of various office materials and toner cartridges for Gestión del Medio Rural de Canarias S.A.U No deadline published
- Motor vehicles - Supply of various vehicles, on a rental basis without driver, for Gestión del Medio Rural de Canarias S.A.U No deadline published
Market context
Larger than 40% of the open notices in Business services across Europe.
- open now in Business services
- 7,317
- median open notice
- €354,296
Who wins in this market
Many suppliersSpain · Business services
- different companies won awards here
- 12,922
- of the awards went to the three most frequent winners
- 3%
- winners of the last 12 months were new here
- 12,499 of 12,708
- buyers awarded contracts here
- 3,166
Based on 23,114 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.6
- of those lots received a single tender
- 21%
- of the awards went to companies based in another country
- 2%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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