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TED - Tenders Electronic Daily (Publications Office of the EU) verified 16 hours ago Contract notice

Spain - Advertising campaign services - Conceptualisation, creativity and advertising and brand design (PR-2027-20)

Original España - Servicios de campañas de publicidad - Servicio de conceptualización, creatividad y diseño publicidad y marca (PR-2027-20)

Open Spain Business services

Buyer Departament de la Presidència

25 days left

Key facts

Closes
13:00 (UTC+1)
Procedure
Open procedure
  1. Published
  2. Today
  3. Deadline open for 30 days
  4. Awarded pending

Bidding window

29 days from publication to deadline

Usual length

Notices of this kind (Spain, open procedure, above the EU threshold) give a median of 30 days, half of them between 28 and 34 days, based on 34,033 notices of the last two years.

This buyer usually gives 28 days (median of its last 17 calls for tender).

View the official notice Watch this tender

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Summary

Machine-generated summary

This Spanish public tender procures services for the conceptualisation, creativity and design of advertising campaigns and institutional brand identity. The contract covers four areas: analysis, strategic definition and conceptualisation of strategic communication campaigns of institutional relevance with a medium and long-term vision; strategy, creativity and design of tactical or seasonal institutional advertising campaigns aimed at concrete objectives with a limited time horizon; comprehensive graphic and audiovisual design, production of communication materials and multiformat adaptation of content, including physical environments and events; and conceptualisation, design and implementation of brand identity within institutional communication.

Description

Servicio de conceptualización, creatividad y diseño de campañas y acciones de publicidad y de marca institucional Servicios de análisis, definición estratégica y conceptualización de las campañas de comunicación institucional estratégicas y de especial relevancia, con una visión a medio y largo plazo.; Servicios de estrategia, conceptualización, creatividad aplicada, diseño y producción de las campañas de publicidad institucional de carácter táctico o estacional, orientadas a objetivos concretos ya un horizonte temporal limitado.; Servicios integrales de diseño gráfico y audiovisual, producción de materiales comunicativos y adaptación multiformato de contenidos, incluyendo también los entornos físicos y eventos.; Servicio de conceptualización, diseño e implementación de la identidad de marca (branding) en el ámbito de la comunicación institucional.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    The register holds nothing on this. The official documents will.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    25 days left, 18 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    This buyer usually awards this kind of contract for between €730 and €10,000.

  6. Your call:

    Do we know this buyer?

    The buyer has 184 notices in the register and no pattern of winners yet.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in Spanish.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 16 hours ago

What this buyer has paid before

Based on 37 comparable contracts this buyer awarded in this sector over the last 4 years.

Median award
€2,750
Middle half of past awards
€730 to €10,000

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Departament de la Presidència

Spain

notices in the register
184
awards
164
awarded in total
€28.6M

Who wins its contracts

Many suppliers
different companies won its awards
146
of the awards went to the three most frequent winners
6%
of its calls state an estimated value
64%

Based on 164 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
7.9
of those lots received a single tender
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
CONSULPI PROPIEDAD INDUSTRIAL, SL 2 €4,922 May 2026
SERVINFORM, SA 1 €27.7M Jul 2026
Zabala Innovation consulting 1 €115,586 Jul 2026
Empresa G08444671 1 €15,439 Sep 2026
PS21 Barna, S.L. 1 €14,500 Jun 2026

Based on 39 awards with a linked company profile over the last 5 years.

5 open tenders right now

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in Business services
7,496
median open notice
€329,960

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
13,232
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,790 of 13,012
buyers awarded contracts here
3,222

Based on 23,867 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.5
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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