The Aperlena Verdict
Open raceNo supplier dominates: 5 different companies have won the last 5 comparable contracts from this buyer over 5 years. This is a genuinely open race.
- Expected final price vs the published estimate
- +74.5%
Based on 5 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThis tender covers the contracting of professional services for strategic planning and the purchase of advertising space in the media. The services relate to the placement of advertisements and the delivery of communication campaigns. The procurement is located in Spain and concerns media buying and strategic media planning expertise rather than the production of creative content. Suppliers will be expected to plan campaigns strategically and negotiate and purchase media space so that advertisements and communication campaigns reach their intended audiences through the appropriate media channels.
Description
Can I bid?
- Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
- The notice is written in Spanish.
- Certificates from another EU country? Check the equivalents on eCertis
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 17 hours ago
More from this buyer
Full buyer profile2 open tenders right now
- Non-residential social welfare services - Organisation, coordination and full delivery of the familiaK project 28 days left
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| ZOSMAMEDIA S.L. | 1 | €1.7M | Apr 2026 |
| ALEGRIA ACTIVITY, SL | 1 | €997,450 | Sep 2026 |
| EMAIKER, S.L. | 1 | €447,066 | Jan 2026 |
| SORMEN KOMUNIKAZIOA, S.L. | 1 | €397,811 | Apr 2026 |
| DEMOMÉTRICA INVESTIGACIÓN DE MERCADOS Y OPINIÓN PÚBLICA, S.L. | 1 | €274,491 | Sep 2026 |
Based on 5 awards with a linked company profile over the last 5 years.
What this buyer has paid before
Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.
- Lower quartile
- €397,811
- Median award
- €447,066
- Upper quartile
- €997,450
This tender is estimated 1208.9% above that median
Most recent awards
- Investigación mercadotécnica y económica; sondeos y estadísticas - Estudio longitudinal de envejecimiento y cuidados en Euskadi €274,491
- Servicios de campañas de publicidad - Contratación de servicios para la puesta en marcha y ejecución de la campaña itinerante «Familias Euskadi: crecemos juntos» mediante autobús itinerante €997,450
- Servicios de campañas de publicidad - Contratación de las actuaciones necesarias para desarrollar y ejecutar la campaña anual de comunicación de la solidaridad intergeneracional en Euskadi €397,811
- Servicios de publicidad y de marketing - Planificación y compra de espacios publicitarios en prensa, radio, televisión, medios on-line y redes sociales para desarrollar diversas campañas de comunicación para dar a conocer los programas y servicios de la Dirección de Juventud y Emancipación. €1,652,893
- Investigación mercadotécnica y económica; sondeos y estadísticas - Encuesta de Necesidades Sociales €447,066
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
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Market context
- Avg. open tender · Business services
- €24,022,480
- Buyer track record on Aperlena
- 31 notices tracked · 15 awarded
- €22,639,547 in awarded contracts
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