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TED - Tenders Electronic Daily (Publications Office of the EU) verified 3 days ago Contract award

Spain - Publicity campaign services - Contract for media planning and buying service for the communication strategy of Hoteles Escuela de Canarias, S.A. (HECANSA)

Original España - Servicios de campañas de publicidad - Contratación de servicio de planificación y compra de medios publicitarios para la estrategia de comunicación de Hoteles Escuela de Canarias, S.A. (HECANSA).

Awarded Spain Canarias Business services

Buyer Consejería Delegada de Hoteles Escuela de Canarias, S.A.

€2.0M awarded value · €2,000,000

Key facts

Awarded
Procedure
Open procedure
  1. Awarded
  2. Published
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Awarded to

JUAN JOSÉ FUENTES TABARES S.L.U

Awarded value
€2,000,000
Award date
Bids received
6

Summary

Machine-generated summary

The public contract concerned the planning and purchasing of regional advertising media for the communication strategy of Hoteles Escuela de Canarias, S.A. (HECANSA), supporting initiatives to strengthen the entity's position as a reference in training qualified professionals for the tourism sector. The contract was awarded to JUAN JOSÉ FUENTES TABARES S.L.U for a value of EUR 2,000,000. The buyer was the Consejería Delegada de Hoteles Escuela de Canarias, S.A. The award date was 2025-10-03 and the procedure is now complete.

Description

El objeto de la presente licitación es la prestación del servicio consistente en la planificación y compra de medios publicitarios regionales para el desarrollo de la estrategia de comunicación de Hoteles Escuela de Canarias, S.A. (HECANSA, en adelante), consolidando las actuaciones ejecutadas y dirigidas a implementar de forma efectiva iniciativas orientadas a reforzar el posicionamiento de la entidad como referente en la formación de profesionales cualificados para el sector turístico.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in Spain.

This award
€2.0M
Median award
€5,175
Middle half of past awards
€1,179 to €62,595

The award is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Consejería Delegada de Hoteles Escuela de Canarias, S.A.

Spain

Who wins its contracts

Many suppliers
different companies won its awards
13
of the awards went to the three most frequent winners
23%
of its calls state an estimated value
100%

Based on 13 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
1.9
of those lots received a single tender
21%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Recent awards

5 open tenders right now

Market context

open now in Business services
7,465
median open notice
€349,866

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
13,044
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,615 of 12,828
buyers awarded contracts here
3,187

Based on 23,380 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.6
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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