The Aperlena Verdict
Open raceNo supplier dominates: 6 different companies have won the last 10 comparable contracts from this buyer over 5 years. This is a genuinely open race.
- Expected final price vs the published estimate
- -1.7%
Based on 10 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThe Spanish Navy is procuring advertising and propaganda services and supplies, divided into two categories. Category 1 covers advertising services and dissemination of the institution's institutional image. Category 2 covers supplies of advertising and merchandising items. The contract covers both the service element, promoting the Navy's institutional image, and the supply of promotional materials.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago
What this buyer has paid before
Based on 10 comparable contracts this buyer awarded in this sector over the last 4 years.
- This notice
- €2.4M
- Median award
- €18,846
- Middle half of past awards
- €6,520 to €44,048
The estimate is larger than three in four past awards.
Most recent awards
- CE SDA 1468/25 LOTE 2 Suministro de metopas para Unidades del ámbito JESAT €50
- CE SDA (lote 1) Servicio de organización de la participación de la Armada en el Salón Náutico de Barcelona 2026 €43,785
- CE SDA publicidad y propaganda SUBDIREC €50,889
- CE (lote 2) Suministro de material de publicidad y propaganda para INTMAD y unidades en Madrid €20,668
- CM Suministro de materiales de publicidad y propaganda DEDALO 27 €10,892
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileIntendencia de Madrid
- notices in the register
- 201
- awards
- 152
- awarded in total
- €8.3M
Who wins its contracts
Many suppliers- different companies won its awards
- 87
- of the awards went to the three most frequent winners
- 18%
- of its calls state an estimated value
- 98%
Based on 150 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 2.7
- of those lots received a single tender
- 40%
- of the awards went to companies based in another country
- 0%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| NYC Proyectos, S.L. | 3 | €154,037 | Sep 2026 |
| TU AGENDA COMERCIAL, S.L. | 3 | €78,806 | Aug 2026 |
| WP EUROPA S.L. | 1 | €20,668 | Aug 2026 |
| APOYOS LOGÍSTICOS ATLANTICA SL | 1 | €5,063 | Jun 2026 |
| AMELIA MARTIINEZ MIRANDA | 1 | €4,914 | Aug 2026 |
Based on 10 awards with a linked company profile over the last 5 years.
11 open tenders right now
Market context
Larger than 89% of the open notices in Printed matter across Europe.
- open now in Printed matter
- 675
- median open notice
- €87,318
Who wins in this market
Many suppliersSpain · Printed matter
- different companies won awards here
- 2,248
- of the awards went to the three most frequent winners
- 3%
- winners of the last 12 months were new here
- 2,232 of 2,239
- buyers awarded contracts here
- 804
Based on 4,226 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.7
- of those lots received a single tender
- 18%
- of the awards went to companies based in another country
- 9%
- of the tenders came from another country
- 14%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Similar tenders
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